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Facebook Messenger’s camera lets you apply art and special effects to photos and videos!! Know more about this new feature of Facebook.Today we bring you -the new feature rolling out for Facebook Messenger– Along with other marketing news about every platform from your favorite sites and blogs.

Read the full articles for shorts that interest you.

1. Facebook Messenger’s camera is another shot at Snapchat:

 

 

What’s this about? : Facebook has released the new Facebook Messenger Camera, which adds a Snapchat-like capture interface to your Messenger experience, along with “thousands of stickers, frames, masks and effects.

What’s new? : There’s a lot of new ideas that Facebook has come up with-

  • Facebook’s worked with artists all over the world to create regional-specific tools using local themes and languages.
  • Added in new ‘programmatic frames
  • It’ll offer up suggestions for related art that you can add to add to your update.
  • Facebook’s also added new visual tools for text messages
  • You can add a range of additional filters and overlays.

What does this mean for Snapchat? : It’s hard to say. Snapchat’s user community is already strongly aligned to the app and not so likely to shift. But younger audiences tend to be more fickle and easily swayed – given a more interesting, shinier option, they may find it hard to resist. And this is where Facebook can really hurt Snapchat.

Takeaways: This new addition to Messenger is a bold move from Facebook to strike at the heart of Snapchat’s appeal. It’s not just scale that Facebook’s using to take on Snapchat but creativity too and that’s what makes it the cool app again.

Read Facebook gives a challenge to Snapchat again

 

 2. Google Revises Gmail Scanning Policy:

 

 

What’s this about? : Previously Google used to scan emails of the Gmail account before they hit the inbox prior to delivery.

What’s now? : Emails sent to Gmail accounts won’t be scanned until after they hit users’ inboxes rather than scanning it during the delivery process.

Why this change? : As a lawsuit was filed against Google.The suit claimed that Google changed the terms of service after Dec. 19, 2014, to inform users that data is collected for advertising targeting but did not notify users of the update or ask users to reconfirm their agreement to the updated terms of service and privacy policy.

Takeaways: Google contends scanning is an intrinsic part of its email service, and the only way it can keep Gmail free to users. However this move by google is revolutionary and can also be seen as a way to save its reputation.

Read – Google agrees to change its emails scans for ad targeting.

 

3. Facebook fights back on the spread of fake news:

 

 

What this about? : News analysis found that top fake election news stories generated more total engagement on Facebook than top election stories from 19 major news outlets combined.

What’s new? : The Social Network has revealed four key measures it’s implementing to limit the reach of misinformation and fake content:

  • Easier Reporting
  • Flagging stories as disputed
  • Informed sharing
  • Disrupting financial incentives for spammers

Are they going to remove fake news? : Facebook won’t remove “fake news” or prevent people from sharing it. However, users will see warnings that indicate the story has been disputed by third-party fact-checkers.

 Takeaways: This step clearly indicates that Facebook is responding to the call for action, they are taking steps to eliminate fake and misleading news from the conversation, which can only be positive for wider political discourse and debate.

Read –   Facebook fights against fake news.

 

4. Google: AMP Comes To Google Image Search

 

 

What’s new? : Google is now showing AMP results in Google Image Search. AMP is clearly growing and growing in importance at googleIt is now in the core mobile results.

What’s there for the publisher in using AMP? : The accelerated mobile pages format is that Google will not show a publisher’s actual URL when displaying AMP pages.

Does AMP pages load faster? : Yes Google says so! In fact, using Google’s URL might actually cause AMP pages to load more slowly.

Takeaways: It is interesting that google has come up with AMP but they should’ve also left the choice to publisher. Those who don’t care about the URL that is shown can go with the Google cache and trust that Google says their pages will load more quickly.

Read: AMP showing in google image

That’s all for today. Happy Marketing 🙂 🙂!!

Author Parishmita Chakrabarty

A vehement writer, pragmatic and someone who is passionate about music. A writer by day and a reader by night. I believe that life is worth living and this belief helps me creating the fact. Writing has always enthralled me and that what has impelled me to become a content writer now.

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