All Posts By

Olivia Seitz

client retention strategies klikkmania

How This Marketing Agency Gave Clients What They Needed (Rather Than What They Wanted) — While Simultaneously Boosting Client Retention

By Marketing, PPC Blogs

Klikkmania is a performance marketing agency based in Hungary. They’re all about hitting KPIs and increasing conversions for their clients. And together with their sister company in England (Click2Digital), they’re responsible for around $3,500,000 worth of PPC campaigns. You don’t get that kind of responsibility without good business practices and great client management skills. So, we spoke to Ferenc Dudas, Klikkmania’s Client Service Director, about how the agency keeps their clients happy. His response boiled down to three key ideas: Tracking and reporting KPIs related to campaigns (his most important takeaway). Helping clients discover what they actually need instead of what…

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How to Scale a Marketing Agency

How to Scale a Digital Marketing Agency (Interview with Dev Basu, CEO of Canada’s Fastest Growing Agency)

By Ad Agency

Here’s a fun fact for you: most owners who try to scale a marketing agency don’t realize that a typical agency will often “break” at certain, predictable inflection points—3 team members, 10 team members, 30 team members, and so on. It’s something that Dev Basu, CEO of Powered by Search, Canada’s fastest-growing digital performance marketing agency, knows all too well. Dev has grown his agency through each stage, and he’s coached many other agency owners on their own journeys from early growth to seven-figure revenues. If your agency growth has stalled or you’re burned out trying to keep everything running,…

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