Yandex.Metrica
All Posts By

Margo Pierce

From 4 to 135 Employees: How CPC Strategy Hired the Right People to Scale Up

From 4 to 135 Employees: How CPC Strategy Hired the Right People to Scale Up

By | Ad Agency

One of the greatest challenges any agency faces is finding the right people to manage client accounts and deliver results when it matters. It’s a challenge that CPC Strategy—a digital marketing agency that grew from 4 to 135 people in 11 years—solved with a rubric to help hire people with relationship building and culture fit over skillset. CPC Strategy’s founding team got its start working for online retailers eBay and PriceGrabber. Retail is all about the customer, so CPC made a point of cultivating the right staff to manage the intersection of data, people, and money. Their success in doing so…

Read More
How GrowthRabbit Doubled Agency Revenue in 12 Months by Helping Early-Stage Startups Reduce CAC

How GrowthRabbit Doubled Agency Revenue in 12 Months by Helping Early-Stage Startups Reduce CAC

By | Ad Agency, Digital Marketing

By specializing in helping companies lower customer acquisition costs (CAC), GrowthRabbit doubled its revenue in 12 months. Chintan Maisuria, founder and CEO, has been successful because he followed a deliberate plan for identifying and cultivating his agency’s focus. “I was playing it safe,” he explained. “I don’t want it to be another traditional agency that sells everything and everyone. I wanted to hack the growth marketing side.” He explored the industry as a freelance professional for seven years, investigating in depth the digital marketing needs of various clients, from international companies to small business incubators. That helped him zero in…

Read More
The God-View Dashboard: How KlientBoost Grew to $600k in MRRd

The God-View Dashboard: How KlientBoost Grew to $600k in MRR

By | Ad Agency, Digital Marketing

When a digital marketing agency jumps from 20 to 160+ clients, that’s a growth worth celebrating. KlientBoost founder and CEO Johnathan Dane was psyched, but his fixation on retention made him wary of becoming complacent. When the agency reached about 100 clients, there was a virtual revolving door of incoming and outgoing clients. Johnathan knew that if it kept up, growth would stagnate—if not decline. The problem was that conversations with staff about putting systems in place didn’t result in action. There were few training materials, so best practices weren’t being followed. There wasn’t any activity monitoring to catch problems…

Read More
Founder Interview: How Flume Digital Marketing Became an Agency That Attracts Clients Like Adidas, Canon, and Cisco

Founder Interview: How Flume Digital Marketing Became an Agency That Attracts Clients Like Adidas, Canon, and Cisco

By | Ad Agency, Digital Marketing

Embracing the unconventional came about, in part, due to failures for Jacques Du Bruyn and his partner Ruan Oosthuizen, co-founders of Flume Digital Marketing and PR. The duo have tried and rejected numerous conventional business practices. Doing the opposite or slightly modifying the “usual” has gotten them the result they could only dream of. They developed an odd assortment of practices that seem “wrong” such as presenting price before service details, hiring “expensive” staff, and systematically developing the writing skills of every person on staff. It’s worked. In just five and a half years, Flume has achieved remarkable local and global…

Read More