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All Posts By

Saikiran GVR

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Google : Mobile Search more over Desktop

By Adwords, Marketing Blogs, PPC Blogs

Stay informed in 60 words !! Today we bring you news about Google’s Mobile search index move – to split search index and emphasize its mobile-first preference –  Along with other marketing news from your favorite sites and blogs. Read the full articles for shorts that interest you.   1. Google is going to split its search index, focusing on Mobile Search!!     What’s this about ? : Google announced that in the coming months, it is going to split it’s search results’ index into separate versions for mobile search and desktop. Now, mobile search will be prioritized over desktop! What…

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Finding the right Adwords Reporting Software for our Results Based Agency

By Advertising, Adwords, MarketingNo Comments

Excerpts from the blog on ‘Google AdWords Reporting Softwares’ by Bodie Czeladka of Dilate Digital. Keeping a keen eye on budgets and expenditures is critical to any digital agency. Over-spend and your clients will be annoyed; under-spend and it could affect the results, ROI, or your campaigns. If you’re using paid-advertising- think Adwords, Bing Advertising, social media advertising, remarketing- then you need to have the sharpest tools in the shed to analyze and succinctly display your results. While a lot of these channels may offer robust and intuitive dashboards for managing both performance metrics and budget, constant tab jumping and…

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The Single Best Way to Optimize Any PPC Campaign

By Ad Agency, Adwords, MarketingNo Comments

A Guest post by John Surdakowski, CEO at Avex Designs Pay­per­click advertising is almost perfect. Set up your campaigns the right way and you can bring your best potential buyers directly to a landing page of your choosing. On social platforms, you can catch them at the perfect moment with an ad that will grab their attention. The only problem? Every click is going to cost you a little bit of money. That’s not so much of an issue if you’re earning a healthy return on investment from your ad budget. But, if it seems like your dollars are disappearing into…

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Selecting an Advertising Agency [Infographic]

By Ad Agency, Advertising, MarketingNo Comments

For a detailed post on the process, precautions, best practices & guidelines to choosing the right ad agency, click here. A Step-by-Step Guide to Selecting an Advertising Agency Selecting an Advertising Agency, especially for the first time, should not be an impulse decision. You should plan for a rigorous preparation process, to avoid wasting your time. Even before beginning the search, you need to think critically about what role a digital marketing agency would play into your business objectives. Whatever the reason – whether you’re planning for accelerated growth, redesigning your brand, or branching into new territories – it should…

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8 Steps to choosing the Right Digital Marketing Agency

By Ad Agency, Advertising, MarketingNo Comments

“Marketing is an investment, It’s an investment in people and time and money that must be nurtured and worked at in order to be optimized.” I spent $5000/month on an agency and got nothing out of it! I was part of the marketing team at an ed-tech firm and this is what I learned from my experience. Investing on the wrong digital marketing agency can drain your funds and resources as they lead you down a path to nowhere. We were a fast growing ed-tech company based out of Singapore. And after the Series-A round, the marketing team was asked to…

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Why you need to build a Lead Validation team, Today!

By Ad Agency, Advertising, MarketingNo Comments

“We place so much importance on lead validation that we have deployed an entire staff dedicated to the laborious work of validating leads!” When building an online marketing strategy for lead generation, understanding the effectiveness of the campaigns you build is essential. When measuring the success, there should be an emphasis on the quality of the leads your site generates versus the quantity. When you don’t delve further than the numbers, you can be overstating your results by as much as half. “The Critical Importance of Lead Validation in Internet Marketing” study created by Straight North, indicates that about 50 percent of a company’s website leads are not…

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50 Best Content Writing Tips from the Experts!

By Ad Agency, Content Marketing, Marketing, Marketing BlogsNo Comments

Is the answer to your question important to your audience?   INT. CHICAGO THEATER October 15, 1958. The Radio and Television News Directors Association Annual Meeting. We’re in the wings of the theater. Standing there alone is Edward Murrow. He looks slightly ill at ease. He lights a cigarette… he looks at some notes in his hand as we overhear his glowing introduction by the MC. Cheers and applause as we walk with him to the podium. A long awkward pause…. “…To those who say people wouldn’t look; they wouldn’t be interested; they’re too complacent, indifferent and insulated, I can only…

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20 Newsletters Every Marketer Needs To Stay Ahead Of The Curve

By Content Marketing, MarketingNo Comments

“The question isn’t who is going to let me; it’s who is going to stop me.” Humans without ambition – Goodbye and Goodluck! I am a serious marketer and I want to make it big. 5 Years down the line, I want to groom myself into one of the biggest guys in digital marketing a.k.a.’The Wolf’. I restlessly ‘çrawl’ the web for intelligent marketing blogs and consume knowledge liberally. I do not mind sharing my learnings with people who respect time and money, so when ReportGarden asked me, I naturally obliged. Know the dynamics of the entire marketing funnel, like…

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Top 8 digital marketing events you cannot miss this October!

By Digital Marketing events, MarketingNo Comments

Do you want to learn how to use Google Analytics to enhance your business? Or understand the nuances of predictive analytics? If yes, then below is a comprehensive list of events happening around the world from Turkey to NYC that you must attend 1. Global Webit Congress (Oct 1-2) The first in the line this month is Global Webit Congress which will discuss various nuances of digital marketing such as Digital Advertising Stream; Metrix & Data Stream and Digital Commerce Stream etc. In each segment, the experts will further ponder upon topics such as mobile and video advertising, Ad technologies, personalized…

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