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Shishir Kathurwar

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How to increase Google Maps ranking

By SEO

Research shows that more than 90% of people search for local businesses online. It is no brainer that any business would like to have an online presence. An online presence increases your overall visibility. An effective SEO campaign can pull it up a couple of notches. A good SEO strategy should be a combination of both on-page SEO and off-page SEO techniques. We shall concentrate on one of the most important off-page SEO factors, Google My Business. This factor makes use of Google maps more than anything else. Hence, we shall look at how to increase your Google Maps ranking….

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seo proposal for client

Why Ad Agencies Should Automate SEO Proposal For Their Clients

By Proposals

There are multiple reasons as of why brands around the world are looking to partner with agencies for digital marketing. Search Engine Optimization used to be a myth, but Google’s algorithms have helped people understand this myth and turn it into a reality. This opened up a window of opportunity for digital marketing agencies around the world. With opportunities comes new challenges, this time it is in the form of a deal winning SEO proposal for client. This blog is not about how to create the best SEO proposal to acquire a client, but rather what kind of proposal needs…

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SEO Link Building – Your Ultimate Guide to Understanding its Importance

SEO Link Building – Your Ultimate Guide To Understanding Its Importance

By SEONo Comments

One of the key objectives of putting up a website is driving traffic into it. Since the birth of the internet, several strategies have been used to meet this end but only some of them have offered long-term benefits. It’s not just about you 1 minutes of fame but a continuous inflow of visitors from the web. One of the most important strategies used by SEO experts has been link building but the technique also comes forth with its own set of unique challenges. Link Building helps websites get external pages (they could be other websites, blogs, social platforms, etc)…

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Facebook ads alternatives

Posting Ads On Facebook Only? You Might Want To Consider These Alternatives

By AdvertisingNo Comments

Facebook Ads is considered to be one of the most powerful advertising platforms for ‘n’ number of marketers today. You will be surprised to learn that Facebook is the number one social media platform used by businesses, and around 41% of the small businesses in the US actively incorporate Facebook in their online marketing strategy (eMarketer). But, despite its widespread usage, many businesses report that their marketing efforts on Facebook don’t work as they expected. Yes, according to a survey conducted by Social Media Examiner on 3,700 marketers, only 45% felt that their efforts were actually working. Today, advertising on…

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SEO Basics That Are Neglected By Many Professionals

By SEONo Comments

Imagine for a moment that you’re a librarian. But, you’re not a normal one – you are the librarian for every book in the world. People depend on you to look for the exact book they need. How will you do it? You need to have a proper system to manage the information. You need to know what’s inside each book and how they all relate to one and other. Your system needs to take in a lot of information and then give out the best results. I wouldn’t go and call it an easy job! Search engines like Google…

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Why SERPs And Rank Tracker Display Different Results On Domain Pages?

By SEO

The first thing that businesses do after having set up a website is trying to achieve a higher rank on search engine result pages. Now, why is this important? Statistics suggest that most end users don’t look beyond the first page when trying to find a service. In case you have ever used a search query in Google (you must have), you will see a number of results getting displayed. Most times, it is the first few results (links) that meet your needs. Consequently, the higher a business is ranked on SERPs like Google, the better is its chance of…

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Marketers Biggest Concerns in Social Media Monitoring

By Marketing BlogsNo Comments

Social media platforms such as Facebook, Twitter, YouTube, etc., are the pulse of the internet users furthermore are spread all over the globe. A study by Harvard researchers in 2010* indicates that you could ‘gauge the mood of the entire country by monitoring only the Twitter feeds.’ This study clearly proved that online trends are mostly global. Furthermore, they are most helpful when it comes to tweaking your online business’ performance effectively. Today, social media websites are also proving to be the place to gather useful information – for both large and small online businesses. Also for perform extensive and…

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Reduce Website Bounce Rate For Increased Conversion And Sales

By Marketing BlogsNo Comments

“Website Bounce Rate” is often quoted as a problem.  But before we find a fix for it, we need to first understand what it actually means. Bounce rate is the total percentage of users who visit your website and simply exit without viewing any other webpage on your site. Whenever a visitor closes your website after visiting one sole page, a single request is directed to the Google Analytics to record that session. Bounce rate denotes the total number of such single page sessions divided by the total number of sessions. Basically, it gives the hard indication to whether your…

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Website SEO Audit: A Prerequisite To Gain Visibility In Search Engines

By Marketing BlogsNo Comments

When we talk about digital marketing, a Search Engine Optimization (SEO) audit serves as one of the most significant tools which can provide in-depth overview and analysis of the actual state of your website. Basically, SEO audit is the process of strengthening and altering a website’s online relevancy. This process normally covers important constituents of a website like site architecture, content-related issues, indexing, social-media engagement and backlink analysis. SEO Audit helps in understanding such components and how they work. It also aids in detecting the strength, weaknesses, and capabilities a website has in the search engines. Remember, if your website…

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cornerstone content

How to Cornerstone Content for SEO friendliness

By SEO

Digital Marketing is vending of products and services using internet. The number of hits on client’s website gives an estimation of how many people have read about the products and services offered by them. This estimation is important for growth of client’s business and the further course of investment. Digital marketing precisely does that. Most commonly used digital marketing techniques include SEO, SEM, Content Marketing, Social Media Marketing and Social Media Optimization. According to Wikipedia, Digital media growth is estimated at 4.5 trillion online ads served annually. In this article we will encapsulate the Cornerstone content techniques for SEO (Search…

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