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Shishir Kathurwar

Politics-Transformed

Power Of Online And Social Media: Changing The Political Landscape

By Ad Agency, MarketingNo Comments

Social Media has emerged as one of the most powerful platforms available on the planet for marketing, networking furthermore building social connections. Today there are billions of internet users across the globe using different social media platforms. And practically speaking these platforms have actually captured their entire imaginations. In fact, it would not be wrong to say that the extreme impact build by these internet networks is actually quite hard to mitigate. There is a lot about social media in politics which you might now know. This blog post would take you through how this platform is impacting the political…

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PPC-marketing-1000x605

PPC Reporting – 5 Pitfalls To Avoid At All Cost

By Marketing, PPC BlogsNo Comments

Pay Per Click (PPC) reports are customized reports that provide complete information about the performance of a PPC Campaign, ad group, and keywords. PPC reporting basically provide an overview of the entire campaign which includes clicks, spend, and click through rates, conversion data, quality scores, display impressions, cost per click rates and much more. Running such reports for your clients as often as possible is indispensable to develop a well-seasoned and lucrative PPC strategy. These reports truly are a treasure house of data, as it helps in optimizing the testing process and improves bidding and pricing tactics to find new…

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attribution-modeling-adobe-analytics-header-nofade- multi-channel

Multi Channel Funnel Reports – Tool To Declutter Your Attribution Analysis

By Reporting ToolNo Comments

Many businesses face difficulty in efficiently recognizing and measuring user-actions on their websites. This is because, the digital multi-channel web creates chaotic data overload which contributes to the never ending struggle for the businesses to monitor multiple channels, analyze reports on how their marketing budget is consumed, and ultimately optimize their revenues. But how do they finally realize what is really driving the best ROI? Well, understanding “Attribution” can play a chief role in unlocking valuable data which can highlight the real information that helps in realizing what really drives the best ROI. This blog post is going to talk…

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Ways To Improve Marketing ROI Using Web Analytics

By web analyticsNo Comments

Web analytics provides real insights on how good a website is at achieving its goals. For business websites, it implies how well it is delivering business. Every business wants to increase their sales and decrease their marketing costs, and using web analytics is an important step to ensuring a better marketing ROI and also to bring in qualified leads to the sales funnel. How are web analytics tools becoming an important part? Image CC   “The web analytics market is estimated to grow from $1.33 billion in 2014 to $3.09 billion in 2019, at a Compound Annual Growth Rate (CAGR)…

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digital marketing campaign

Important Metrics We Should Look At While Measuring A Digital Marketing Campaign

By MarketingNo Comments

The endgame of digital marketing is to increase profits, but not every digital marketing campaign directly leads to getting you dollars. Some campaigns bring more visitors to the blog, while others simply raise awareness of your brand – in the long run, both help to increase profits. But, what about the short-term results? The bottom line is that every marketer needs to track the success of their digital marketing campaigns both in the long and short term. Measuring the efficiency of digital marketing campaigns is a vital part of an efficient, exciting and engaging marketing strategy. But many times marketers…

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social media analytics

Business Metrics Derived From Social Media Analytics

By MarketingNo Comments

Social media was quite a novelty in the past, but today their importance is something that is no longer debated. Yes, most of the businesses have realized the true power of social media and they have accepted it as an indispensible part of their marketing and PR mix. According to Social Media Examiner’s report, marketers place very high value on social media marketing: 86% of marketers stated that social media is important for their business 89% of marketers stated that increased exposure was the number one benefit of social media marketing Social media is an extraordinarily effective marketing medium, but many businesses focus…

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dashboards reports

Analytics Dashboard Reporting – Everything You Need To Know

By Reporting ToolNo Comments

Today, every business organization is busy in finding out ways in which it can better serve its customers and attract the new ones to acquire as bigger market share as possible. In the strive to deliver the best services, the smart organizations try to analyze the customer behavior and derive useful insights from it to take wise and informed business decisions. In order to take better business decisions, most business organizations depend on the analytics. The analytics dashboard reporting can go a long way in helping you derive useful information about the customers’ behavior and vital other aspects. What is…

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Why You Should Hire An Advertising Agency

By AdvertisingNo Comments

Every smart business owner understands that marketing and advertising are essential for the success and growth of their company. But do you know where to start from? What if you aren’t that creative?  And what if you don’t have the time and energy to plan and implement an effective strategy? Yes, it’s challenging, hence it would not be a practical decision to do it yourself. Well, this is why advertising agency was born – they are the ones who execute advertising campaigns which are exciting, cohesive and well-thought-of and help you increase your reach to your potential customers. Advertising Agency…

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Keyword Stuffing

Healthy Keyword Stuffing Technique To Improve Your SEO !

By SEONo Comments

Keyword stuffing is a big “No No” for SEO, but with Google changing algorithm there is a loop hole. Now you can stuff keywords without being penalised by search engines. This technique is not Google certified, but it did work when we tried it. Before jumping on to the good stuff, let’s get our basics right. What is keyword Stuffing? The first thing that comes to mind when anyone talks about organic and paid search is, keyword. This is the fundamental block in organic and paid search. Over time the evolution of keyword has changed. Some call it search query…

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