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Shiva Teja

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The 50 Fastest-Growing Digital Ad Agencies in Toronto

By | Ad Agency, Advertising, Content Marketing, Marketing, PPC Blogs | No Comments

“The fact that over 50 percent of the residents of Toronto are not from Canada, that is always a good thing, creatively, and for food especially. That is easily a city’s biggest strength, and it is Toronto’s unique strength.”- Anthony Bourdain The city of Toronto is continuously shaped and reshaped by the innovative forces at work, which makes the city, ambitious and alive. Toronto’s rich multicultural diversity is expressed by the more than 200 distinct ethnic origin inhabitants. This creates a sense of place and a feeling of belonging, and makes the city striking and captivating for Digital ad agencies and…

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Landing Page

5 Effective Tactics To Boost A Landing Page Conversion Rate

By | Advertising, Content Marketing, Marketing

Marketers work tremendously hard to target the correct keywords, create persuasive ad copies, and drive the prospective customers to click on their advertisements, all this is done with the positive hopes of capturing them as a lead. Sadly, in reality, the actual conversion rates do not match their expectations. To combat this loss, marketers try to further pump up their paid search spend to attract more traffic, but by doing so, they actually end up conserving their murky conversion rate. So how can marketers convert their visitors into leads? How can they keep those consumers engaged and ensure that don’t…

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10 Trends That Will Totally Transform The Digital Marketing Landscape In 2018

By | Marketing | No Comments

In 2020, the total spending on digital advertising in the US is all set to hit 113.18 billion dollars; this is double the amount from last 2 years (Source). Amazing isn’t it? Well, we are through Q2 and by now most of the businesses initiate planning their budget and marketing strategy for the coming year, i.e. 2018. With several technologies and platforms emerging every second, brands are surely having an exciting time leveraging the number of opportunities created by them to connect with existing and future consumers. However, in the digital marketing landscape, the key to succeed is by recognizing…

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Video Marketing (INFOGRAPHIC)

Facts You Probably Didn’t Know About Video Marketing- Infographic

By | Advertising, Marketing | No Comments

Is TV Marketing losing over Video Marketing   For the last few years, the TV industry has undergone major changes. Netflix and a lot of new digital video providers have put TV Marketing amongst tough competition. So, let’s see what the world actually has to say about TV Marketing vs Video Marketing. Even if you pay the faintest amount of attention to statistics, they inevitably shout valuable information at us. Here it goes… From 2012 to 2016, online video views have increased globally from 171 to 213 million. 78.4% of US internet users watch online videos. From 2011-2015 in the…

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Ad Monitoring – Why It Matters?

By | Advertising | No Comments

It’s no wonder why advertisement budgets of all companies are increasing every year. Driven by a huge increase in web usage (thanks to smartphones and faster internet speeds), companies are realizing it to be easier to reach out to the mass using online advertising strategies. Online advertising, spread across websites, social media platforms, and search engines, offers consistent growth when it comes to acquiring leads or making sales. Apart from precise targeting, it also helps companies and brands gain valuable insights into the market and the performance of their products and services. Consequently, brands have been continuously coming up with…

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10 Essential Google Analytics Report For PPC Professionals

By | Product | No Comments

PPC or Adwords is one of the best tools to enhance the flow of visitors to your site. With Adwords, it’s pretty easy to calculate that how much money your ads are costing and how many conversions are being delivered by the ads. But, unless you use Google Analytics, what happens between the click and the conversion remains a mystery. When you use the PPC campaigns to attract the potential customers to your website or landing page. Google Analytics provides the invaluable insights which exhibit that after clicking on the ad, how people are engaging with your website. It also…

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Email Marketing Metrics You Should Be Sharing With Your Clients

By | Marketing Blogs | No Comments

When we talk about email marketing, we instantly think of “spams”, well this certainly is a bad thing but is not the only truth. Just like other digital marketing strategies, email marketing has also evolved with time. This is one of the most effective marketing tools available to the marketers, as it has all the power to turn users or subscribers into paying customers. The truth is well-executed email marketing is an integral part of overall digital campaign success. A well-planned email marketing strategy helps in reaching and connecting with the right audience in the most personalized way. This further…

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10 Reasons To Encourage You Using Bing Ads In Addition To AdWords

By | Adwords | No Comments

Google totally dominates the search and paid advertising channels, guess this is the sole reason why most of us often overlook Bing. So even you choose Google to run your paid search campaigns? Well, I understand who doesn’t want higher quality paid traffic and more conversions. But wait, with BING you could actually lower your costs per acquisition (CPA) and increase the overall conversions. Yes, you heard me right, by using Bing Ads you can leverage on lower CPA’s and CPC’s than Google AdWords because of one simple reason – Less Competition. For those who still don’t know Bing Ads,…

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Social Media And Brand Monitoring – 10 Free Tools You Will Love

By | Product | No Comments

What do you think is the key to make most of the social media? Well, it’s knowing what people are saying about you, your competitors and the market on different social media platforms. Keeping up with what different people are sharing across multiple social media platforms is often very tricky. To deal with this issue, we have formed a list of some of the best free social media and brand monitoring tools. Note nearly all these tools are free to use, but some offer paid versions too which have added features and capabilities. Let’s take a look at each one…

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blog designs

Unique Benefits Of Using LinkedIn Analytics

By | Marketing | No Comments

LinkedIn is a social media platform which is built specifically for professionals and brands to connect. This social media platform might guide you to believe that its usage is only for B2B companies. But this is not the truth. LinkedIn is overlooked by some businesses for their own marketing efforts. LinkedIn has many well-defined advantages over the most popular social media platforms like Twitter and Facebook. For B2B businesses, LinkedIn is clearly very powerful. It provides a great way to prospect and network. Also for B2C companies, LinkedIn has a lot of benefits. For now, LinkedIn only offers insights for…

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