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Shiva Teja

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Top 50 Digital Advertising Agencies Sydney

By | Ad Agency, Advertising, Content Marketing, Marketing, PPC Blogs | No Comments

“One of the great thing about Sydney is that it has a great acceptance of everyone and everything. It’s an Incredibly tolerant city, a city with a huge multicultural basis .”- Baz Luhrmann Sydney is a vibrant, laid-back beach city with an incredible array of activities. It is famous for its Opera House, its postcard-perfect beaches and its glorious natural harbor. But these are just small parts of what makes the city one of the world’s great urban centers. Dig into Sydney’s origins as a penal colony to understand what an unlikely success story it is. Mingle at every opportunity with Sydneysiders, who may be the friendliest, most laid-back urbanites on the planet. This jewel of the South Pacific is home to some of the big Digital ad agencies in Australia. If one word can sum up a city, the word describing Sydney Australia is diversity. This is a city of…

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The 50 Fastest-Growing Digital Ad Agencies in Toronto

By | Ad Agency, Advertising, Content Marketing, Marketing, PPC Blogs | No Comments

“The fact that over 50 percent of the residents of Toronto are not from Canada, that is always a good thing, creatively, and for food especially. That is easily a city’s biggest strength, and it is Toronto’s unique strength.”- Anthony Bourdain The city of Toronto is continuously shaped and reshaped by the innovative forces at work, which makes the city, ambitious and alive. Toronto’s rich multicultural diversity is expressed by the more than 200 distinct ethnic origin inhabitants. This creates a sense of place and a feeling of belonging, and makes the city striking and captivating for Digital ad agencies and businesses. Toronto, home to some of the big Digital ad agencies in North America, is every marketer’s dream. Full of inspiration and talent for design, advertising, and branding, the best and brightest gravitate to the many digital ad agencies that are widespread throughout the city. The creative and vibrant environment…

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The Ultimate Guide to Facebook Ads Client Reports

By | Ad Agency, Advertising, Reporting Tool

“The greatest value of data is when it forces us to notice what we never expected to see.” True that! When it comes to marketing, there are two things we know for sure. You have to do it. It costs money. Sometimes lots of money. Now, that cost might not matter so much if you’re, say, Coca-Cola who brings in little over $40 billion annually. But if you’re one of the small businesses across the world, then you probably don’t have a wealth of cash lying around to spend on marketing, which means every penny of your ad budget has to count. So what do you do? How do you market your business when you don’t have a lot to spend in the first place? Better yet, how do you do it effectively? These are the questions we have to answer every day at our agency. Nearly all our clients…

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Google AdWords Youtube Reports – Analyzing Video Ads

By | Ad Agency, Advertising, Adwords, Marketing

“We are operating in a world where one good video can lead to a massive social following.” That’s true! Riddle me this: Why do people buy quarter-inch drill bits? While there are a million possible answers to this question, Leo McGinneva offers perhaps the most interesting explanation. “They don’t want quarter-inch bits. They want quarter-inch holes,” he explains. This notion suggests that as consumers, we aren’t after all the bells and whistles as much as the solutions they provide. In other words, we don’t want to know what brands are selling, we want to know what’s in it for us. Not only has this mentality lead to the demise of traditional marketing efforts, but it’s also set the stage for more human interactions between brands and consumers. Interactions that don’t feel like marketing. And what better medium to propel this new wave of humanized marketing than video? Video marketing has been…

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Understanding Google AdWords Analytics Reports

By | Ad Agency, Adwords, Marketing

“Get the Facts, Be Sure and then Decide.” Ezra Taft Benson Picture the scene: It’s 10am on a Monday and you’re sitting in a meeting room surrounded by tired-looking colleagues, all hoping the speaker will hurry up already because it’s time for some coffee. Someone proposes a solution based on the latest data and you can feel the collective sense of relief that finally, a decision can be made. Coffee time? Not so fast! Generally, the client makes a claim based on web analytics data and wants to jump right into action and use it to make a business decision. But here’s the catch, often the data isn’t telling them the story they think it is and they’re actually jumping into a decision that may cost them dearly. That’s why I take my role of challenging them very seriously, so we can end the meeting confident that we are on…

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15 minute Guide to Google AdWords Client Reports [Free Sample]

By | Ad Agency, Adwords, Marketing

 “Reporting is the most important client communication after onboarding!”  Wanted: Executive experienced in data, digital, social & search. The ability to simultaneously and efficiently handle up to dozens of stakeholders (often with competing interests) a must. A successful candidate is skilled at managing up,managing down and balancing a P&L. Old-school thinkers need not apply! I applied! And I never looked back again! From the day I joined PPCGeeks, my only focus was to learn as fast I could. I quickly found a mentor in Bethany. I read and implemented everything she suggested. I should say that I owe a lot to Larry Kim, Rand Fishkin, Neil Patel and Brian Dean for their actionable tips & techniques. In the next 18 months, I quickly rose through the ranks, handling SEO and Social accounts along with PPC, for my clients. I asked for bigger clients and my agency was more than happy to give…

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Google AdWords Call Tracking Reports for clients

By | Ad Agency, Adwords, Marketing

“Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.” – John Wanamaker Very true! Tell me if this story sounds familiar? Over the years, too many clients question the value of online marketing because they’re not sure whether or not it’s working. Sure, the ads were running and their phones were ringing – but how could they be sure it was digital marketing and not, say, their most recent mailer driving those leads? It’s a fair question. Even with online forms – can the customer really be certain it wasn’t direct traffic bringing home the bacon? It got incredibly frustrating – I knew we were generating customers and good results, but I couldn’t always prove it. I could talk about bounce rate, traffic, online conversions and all the other usual metrics – but to the client, these often didn’t mean much. Worse,…

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The 20 Fastest-Growing Digital Ad Agencies in Perth

By | Ad Agency, Advertising, Marketing, Marketing Blogs | No Comments

“Australians cut to the chase a lot, which in our industry is refreshing and there isn’t a lot of pomp and circumstance.” ‘Raw, Bold and Breakthrough’! Australians never shy away from taking bold risks and this is exactly why it is so interesting to know how Australian Ad Agencies tick and thrive! So the legendary story starts something like this……In 2006, Marc Ecko comes to this agency for help reinforcing his brand’s graffiti heritage and street cred after several years of becoming increasingly mainstream. And what does this agency do? They get a graffiti artist to tag the most outrageous place, Air Force One! They staged a video of a group of artists doing just that. The video then “leaked” as breaking news, receiving 23 million unique views within the first two weeks of its release. It became one of the first successful viral ads and was reported on by…

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[Infographic] 10 Steps to AdWords Search Query Reports

By | Ad Agency, Adwords, Marketing

‘There is no such thing as a permanent advertising success.’ – Leo Burnett True! As advertisers, we’re always trying to find new and innovative ways to showcase our products. Sometimes it isn’t just about the “look and feel” of our products, but the placement of them as well. Where can we put our products and ads so that they stand out to our customers? For example, in a grocery store, this is the equivalent to learning whether we should be placing our products on an end-cap display, up front by the register, or in a “bull’s eye zone.” With digital advertising – we learn where to “place” our products by using our existing data to make assumptions about our customers’ behavior. Where are they looking for our product? When is the right time for them to receive messaging about our product? Which search queries am I ignoring and what keywords…

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