All Posts By

Shiva Teja

hire ad agency

[Infographic] Top 15 Reasons Why You Need to Hire An Advertising Agency

By | Ad Agency, Advertising, Marketing | No Comments

Agency – Client Collaboration Workflow a Every smart business owner knows how important marketing and advertising are for the success and growth of his company. But where do you start? What if you aren’t creative? Or probably more often, what if you just don’t have the time and energy it takes to plan and implement a strategy? It’s challenging, and many times, not practical to spend this time away from the day-to-day operation of your business. Have no fear, these were the very reasons that advertising agencies were formed—to help pull everything together into cohesive, well-thought-out campaigns. Campaigns that are timely, properly executed and help you to reach your potential customers.     Advertising agency devote most of their waking hours to successful marketing partnerships. Find a fitting advertising agency who can work within your budget to help you make a significant splash. It will save you time and money, and…

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Google analytics reports

Google Analytics Reports Like You’ve Never Seen Them Before

By | Ad Agency, Google Analytics | No Comments

Three statisticians went hunting in the woods. Before long, one of them pointed to a plump pigeon in a tree, and the three of them stopped and took aim. The first fired, missing the bird by a couple of inches to the left. Immediately afterwards the second fired, but also missed, a couple of inches to the right. The third put down his gun exclaiming, “Great shooting lads, on average I reckon we got it…” This remains one of my favourite analysis stories ever. Back in the day, if you had a business all you had to do was promote it and then keep track of sales. You can’t do that today. The internet boom opened up many other avenues of optimization. If your website is a shop then you can now observe how many people came into the shop, the duration of time they spent on each aisle, the…

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twilio reports

Twilio Integration with ReportGarden

By | Product | No Comments

Introducing ReportGarden’s integration with Twilio We now added Twilio into our list of integrations. With the help of this integration, you can now get customized reports such as the average time spent on the calls and the number of messages sent in a certain period of time. At the development end, Twilio has recently added Python and Ruby helper libraries. Link your Twilio account with ReportGarden: 1) Login to your ReportGarden Account, go to Accounts tab. 2) On the right top corner, you will see Link Account button. Click on it, you will get this screen:   3) Click on Twilio.  You will be asked to enter your Twilio login details.   4) That’s it, you are done. You just saved a huge amount of time on reporting. Now, you can start generating reports.   Use ReportGarden’s Twilio reports integration to spend less time on reporting and more time on optimizing the low performing campaigns. You will…

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mailchimp reports

MailChimp Reports Integration with ReportGarden

By | Product | No Comments

We now have “Mailchimp” integration: Our team has been working on this for the past few weeks and we’re delighted to have the services of Mailchimp at ReportGarden for you. As an online marketer, this could be a very useful tool to target the right kind of customers based on preferences and previous sales at the right time. Now, you can create mailchimp reports in no time. With mailchimp, you can easily carry out a successful automated email campaign, and now with ReportGarden, you can easily generate the statistical reports for those campaigns. Our custom automated reports lets you dive deep into the data (open rates, click rates, emails sent, unsubscribes etc.,) and get suitable insights for each campaign. We even provide campaign folders to sort your email campaigns for your clients. Link your MailChimp account with ReportGarden: 1) Login to your ReportGarden Account, go to Accounts tab. 2) On the right…

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ad agency leadership 101

Ad Agency Leadership 101: Acquiring New Business

By | Ad Agency, Advertising | No Comments

“Champions aren’t made in gyms. Champions are made from something they have deep inside them – a desire, a dream, a vision………” – Muhammad Ali This is the story of one such Champion….. The ad world is filled with showmen and creative people, but it takes a lot more than that to succeed, it takes true grit and hard work! When Muhammad Ali declared, “I am the Greatest”, he made it known, loud and clear. And he lived up to it. His product delivered as promised. He talked a big talk and he backed it up every step of the way. Claiming “I am the Greatest” took him just 3 seconds, but delivering on the expectations took him tons of hard work and grit. Which is why, to this day, Ali is acknowledged by everyone in the sport as the Greatest of all time. This is the story of an…

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The 35 Fastest-Growing Digital Ad Agencies in New York

By | Ad Agency, Adwords, Marketing | No Comments

“Make your mark in New York and you are a made man.”  –  Mark Twain It’s a funny story…… When I was in college, I was sitting in a bar with a friend and we were looking for a one-hour college course to fit into our schedules. It had to be between 10 A.M. and 2 P.M., and we decided the first thing that fit, we’d take. Advertising starts with an ‘A,’ and that’s how we picked it. I remember telling my friend that I had no idea what advertising was all about. I can’t write jingles and I don’t know how to sing. But once I got into the course, there was a natural discovery of ‘WOW’ — this fits.  I was immediately hooked. So hooked, that I graduated from the University with a degree in Advertising. And after a short stint as a bartender, I got into my…

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search ads

21 Things You Didn’t Know About Search Ads [Infographic]

By | Ad Agency, Adwords | No Comments

Paid search testing, optimization and reporting is an important process for almost all digital companies. Most marketers focus on optimization through bids and keywords but ignore improvements that can take place at the creative level. The goal of this post is to introduce our readership to the type of testing and data collection that can take place at the creative level.   Try our Free Marketing Client Reports! To help provide our readers with some high quality knowledge and the associated data, we’ve brought in Jason Puckett, CEO & Founder of AdBasis. AdBasis is an A/B and Multivariate testing platform for search, display, remarketing & mobile ads. Jason’s expertise resides in the ad testing arena and we can’t think of a better resource for our audience. Jason, please introduce this report you’ve constructed about search ad data.   Jason Puckett: “Ad testing is conducted for two main reasons: to optimize…

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seo reports

Dr. Searchlove: How I Learned to Stop Handchecking SERPs and Love the Keyword Rank Tracking Software

By | Marketing, Reporting Tool | No Comments

Many are drawn to the idea of running an SEO agency: interesting projects, challenging work and, of course, ideas people take notice of. Nevertheless, the challenges of agency life can prove to be a rude awakening, especially for operators/marketers who fail to constantly reinvent themselves. Keeping your SEO agency profitable relies on many variables. You need even cashflow, dependable processes, and a little bit of luck. That said, the lifeblood of any SEO Agency is continuous upgradation of technology, tools, techniques and processes. For what works today might not work tomorrow. That’s exactly what I’m going to narrate : how failing to update can kill your agency! Read along……                                                            My typical day started with an early-morning 4 hour intensive account health monitoring. I began with a thorough analysis of the previous day’s performance metrics for each of the accounts. I then checked the rankings and conversion data of all…

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Top 25 Digital Ad Agencies in Chicago

By | Ad Agency, Adwords, Marketing | No Comments

“She is always a novelty; for she is never the Chicago you saw when you passed through the last time.” – Mark Twain Behind every great digital campaign is a great agency. Thanks to the growing role of internet in our lives, agencies have come a long way in the past decade, and they’ve begun to hone in on and innovate in the realm of digital marketing. Whether the agency is a dozen people or 500, or was founded as a traditional agency or a digital agency, every creative group brings its own flair and aesthetic to its work.  And to know more about these creative hubs, what better place to start, than the vibrant city of Chicago. When it comes to areas that are full of inspiration and talent for design, advertising, and web development, Chicago is undeniably one of the leading places in the world. The best and…

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15 Reasons Why You Need An Ad Agency To Skyrocket Your Growth

By | Ad Agency, Adwords, Marketing | No Comments

“Independent agencies aren’t required to live quarter-to-quarter. We are our own stakeholders and stockholders. We can take calculated risks, work with clients we truly want and partner with suppliers we know will deliver.” – Tom Bertels | Managing Partner, Sullivan Higdon & Sink “The net result is we enjoy long-term relationships with our clients and our employees, welcoming many of them back after they see how the other agencies are run.” – Josh Mayer | Chief Creative Officer, Peter Mayer “Because Planit is independent, we allow our true ideas rise to the top, unfiltered, unedited by someone else’s agenda. We can truly put effort towards solving our clients’ needs while remaining 100% true to ourselves.” – Caitlin Mills | Director of PR, Planit “We’ve come to realize this business is not about us; it’s about our clients. As an independent agency, we have the privilege of choosing the clients we…

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