All Posts By

Sruthi Varanasi

Integrating Quora Ads integration in ReportGarden

Introducing Quora Ads integration in ReportGarden

By | Ad Agency

We are happy to announce our new integration – Quora Ads in ReportGarden, which will allow our customers to track their Quora campaign metrics within our platform. About Quora Ads Quora is a Q&A platform where over 300 million people go to research important decisions every month, including ones about your product, service, or industry. The site relies on a system of upvotes and community contributions that allow people to obtain high-quality answers to their questions. Quora’s ads platform lets advertisers reach their potential customers during the mid-funnel consideration stage of their purchase process, resulting in high-quality leads. The site…

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Email Marketing Metrics You Should Be Sharing With Your Clients

By | Marketing Blogs | No Comments

When we talk about email marketing, we instantly think of “spams”, well this certainly is a bad thing but is not the only truth. Just like other digital marketing strategies, email marketing has also evolved with time. This is one of the most effective marketing tools available to the marketers, as it has all the power to turn users or subscribers into paying customers. The truth is well-executed email marketing is an integral part of overall digital campaign success. A well-planned email marketing strategy helps in reaching and connecting with the right audience in the most personalized way. This further…

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Why Facebook Metrics Never Work Out The Way You Plan?

By | Facebook Ad Metrics | No Comments

Are you tracking your Facebook metrics? Or you still wondering what works best on your Facebook page? Have you ever thought why your Facebook Metrics is not showing you the data you wanted to see? I have answers to all your questions: The answer is you are tracking the wrong metrics for your campaigns, which is leading to make blunders again and again. This article will help you understand where you are going wrong and which metrics are the most important that you need to keep an eye on. The strategy / game plan of Facebook Ads at your agency…

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Google Analytics Metrics

The Ultimate Guide To Google Analytics Metrics

By | Google Analytics | No Comments

When you are a brand with a website with useful content or unique products, your website is destined to attract an audience. Even so, you must be able to hold and convert the potential customers into loyal customers. This all depends on how you choose to optimize and use these Google Analytics Metrics so that they best fit your brand and website. But out of all what does Google Analytics track? There are so many different ways that a website can increase their rates of retention and conversion. But prior to taking on the endeavour you must figure out which…

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Google Adwords

Ultimate Guide to Google AdWords Metrics

By | Adwords, PPC Blogs | No Comments

Google AdWords Metric guide that will help you measure success of your PPC Campaigns When you log into Google AdWords, it’s easy to get overwhelmed. On almost every page you’ll find a new table full of data, along with a graph that charts your different Adwords metrics over a given date range. For more experienced advertisers, the robust reporting capabilities are great for digging into pay per click advertising and campaigns to make improvements. If you want to increase your impression and get relevant people to your website you can focus on exact match rather than broad match. However, if you’re…

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The Perfect Budget Management Software for Agencies

By | Ad Agency, Advertising, Marketing, Product

Budgeting is telling your money where to go instead of wondering where it went. Here’s a hypothetical for you: Let’s say your client has decided to invest in a website redesign so that they can improve lead generation, and you’re responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?” The answer, of course, is “it depends.” Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire site to a new platform? If only there were a way…

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The Ultimate Guide to Facebook Ads Client Reports

By | Ad Agency, Advertising, Reporting Tool

“The greatest value of data is when it forces us to notice what we never expected to see.” True that! When it comes to marketing, there are two things we know for sure. You have to do it. It costs money. Sometimes lots of money. Now, that cost might not matter so much if you’re, say, Coca-Cola who brings in little over $40 billion annually. But if you’re one of the small businesses across the world, then you probably don’t have a wealth of cash lying around to spend on marketing, which means every penny of your ad budget has…

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[Infographic] Google Analytics Custom Reports for Clients

By | Ad Agency, Advertising, Google Analytics

“The goal is to turn data into information, and information into insight.” In 1910, Scottish writer and poet Andrew Lang said, “He uses statistics as a drunken man uses lampposts—€”for support rather than illumination.” Decades later, many modern businesses still do just that, using data to support rather than drive their decisions. Why? After all, data really is valuable only if it helps a company make better decisions. Your organization might be sitting on the world’s largest data pile, but it’s useless unless you have the means to translate it into insights that drive your business. With that in mind,…

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A Definitive Guide to Real-Time Google Analytics Client Reports

By | Ad Agency, Advertising, Google Analytics, Reporting Tool

“Data! Data! Data! I can’t make bricks without clay!”  – Sir Arthur Conan Doyle Sir Conan Doyle’s famous fictional detective, Sherlock Holmes, couldn’t form any theories or draw any conclusions until he had sufficient data. Data is the basic building block of everything we do in analytics: the reports we build, the analyses we perform, the decisions we influence, and the optimizations we derive. When you’re battling for a competitive advantage in business, analytics data can be equally important to your success. Well over a year ago now, I found myself in a bit of a situation. A new client…

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