All Posts By

Sruthi Varanasi

How Chase Chappell’s Fledgling Digital Marketing Agency Lands Coveted Fortune 100 Clients

How Chase Chappell’s Fledgling Digital Marketing Agency Lands Coveted Fortune 100 Clients

By Ad Agency, Digital Marketing

When Chase Chappell was still a high school student in Fort Worth, Texas, he founded a small digital marketing company. Chappell had created a business model that flew in the face of digital marketing convention, and which began producing huge returns for his clients almost immediately. Within a few months of hiring Chappell, his first customer, a luxury pool contractor, booked enough work to fill his calendar for the next two years. The pool builder was thrilled—he’d never had so much business. But though he’d wanted to increase his revenue, he wasn’t interested in becoming a larger company—or in the headaches…

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Integrating Quora Ads integration in ReportGarden

Introducing Quora Ads integration in ReportGarden

By Ad Agency

We are happy to announce our new integration – Quora Ads in ReportGarden, which will allow our customers to track their Quora campaign metrics within our platform. About Quora Ads Quora is a Q&A platform where over 300 million people go to research important decisions every month, including ones about your product, service, or industry. The site relies on a system of upvotes and community contributions that allow people to obtain high-quality answers to their questions. Quora’s ads platform lets advertisers reach their potential customers during the mid-funnel consideration stage of their purchase process, resulting in high-quality leads. The site…

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Email Marketing Metrics You Should Be Sharing With Your Clients

By Marketing BlogsNo Comments

When we talk about email marketing, we instantly think of “spams”, well this certainly is a bad thing but is not the only truth. Just like other digital marketing strategies, email marketing has also evolved with time. This is one of the most effective marketing tools available to the marketers, as it has all the power to turn users or subscribers into paying customers. The truth is well-executed email marketing is an integral part of overall digital campaign success. A well-planned email marketing strategy helps in reaching and connecting with the right audience in the most personalized way. This further…

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Facebook Metrics Simplified: What Marketers Need To Know

By Facebook Ad MetricsNo Comments

Facebook marketing is emerging as a huge craze for many businesses. And why not, today Facebook is one of the most powerful marketing platforms which empower the marketers to reach a huge base of the target audience and grow business revenues. But, how do you figure out if this platform is really beneficial for you? Well, unless you are able to measure what’s really working and what isn’t, it would all be GUESS WORK! This is where Facebook Metrics comes in. Facebook Metrics help you measure and monitor the real impact of your marketing campaigns so that you can quickly…

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digital marketing agency

Top 10 Traits Of A Good Digital Marketing Agency

By Ad Agency, Advertising, MarketingNo Comments

Choosing a marketing agency to help in reaching their business goals and sales target might seem an easy task for several organizations; since there are limitless options available. But when it comes to hiring an online/digital marketing agency, the task becomes not-so-easy. Organizations that have already hired an agency or are looking to hire one will definitely understand that digital marketing agencies are far from being created equal. Though hiring a digital marketing agency can be an excellent investment for your organization; ending up with a wrong partnership can result you in long run loss. Thus it is extremely important…

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Twitter Analytics – 5 Insights To Strategize Campaigns Better

By AdvertisingNo Comments

What is twitter analytics? Twitter is an amazing marketing tool for businesses that allows them to share updates, contents, media instantly and helps them in getting engaged with existing and potential customers. Like other social media platforms, businesses are required to stay on top of external engagement but also need to be on the top of internal metrics such as follower count and retweets. For that, knowing what to look for and making the right decisions from the cluster of data is important – and this is what you need twitter analytics for. Every business organizations have a set of…

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bing search

Bing Search – How to Integrate into Overall SEO Strategy

By SEONo Comments

From its earliest days, the core search algorithm of Google has been offering the most applicable and most organic search results on its platform. As the quick and precise search results on an engaging website with an iconic logo have now become synonymous with Google’s search engine business, Google has been cleverly cataloging and categorizing the search pages using its strict search algorithms. Google, each year has been changing its search algorithms and hence affecting the search results and SEO Strategy in significant ways.   Why Bing?       Over the year, when Google has become smarter, more responsive,…

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Facebook Page metrics1

Why Facebook Metrics Never Work Out The Way You Plan?

By Facebook Ad MetricsNo Comments

Are you tracking your Facebook metrics? Or you still wondering what works best on your Facebook page? Have you ever thought why your Facebook Metrics is not showing you the data you wanted to see? I have answers to all your questions: The answer is you are tracking the wrong metrics for your campaigns, which is leading to make blunders again and again. This article will help you understand where you are going wrong and which metrics are the most important that you need to keep an eye on. The strategy / game plan of Facebook Ads at your agency…

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Google Analytics Metrics

The Ultimate Guide To Google Analytics Metrics

By Google AnalyticsNo Comments

When you are a brand with a website with useful content or unique products, your website is destined to attract an audience. Even so, you must be able to hold and convert the potential customers into loyal customers. This all depends on how you choose to optimize and use these Google Analytics Metrics so that they best fit your brand and website. But out of all what does Google Analytics track? There are so many different ways that a website can increase their rates of retention and conversion. But prior to taking on the endeavour you must figure out which…

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Google Adwords

Ultimate Guide to Google AdWords Metrics

By Adwords, PPC BlogsNo Comments

Google AdWords Metric guide that will help you measure success of your PPC Campaigns When you log into Google AdWords, it’s easy to get overwhelmed. On almost every page you’ll find a new table full of data, along with a graph that charts your different Adwords metrics over a given date range. For more experienced advertisers, the robust reporting capabilities are great for digging into pay per click advertising and campaigns to make improvements. If you want to increase your impression and get relevant people to your website you can focus on exact match rather than broad match. However, if you’re…

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