All Posts By

Sruthi Varanasi

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The Perfect Budget Management Software for Agencies

By Ad Agency, Advertising, Marketing, Product

Budgeting is telling your money where to go instead of wondering where it went. Here’s a hypothetical for you: Let’s say your client has decided to invest in a website redesign so that they can improve lead generation, and you’re responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?” The answer, of course, is “it depends.” Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire site to a new platform? If only there were a way…

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8 Benefits an Agency can reap with Marketing Client Reporting!

By Ad Agency, Advertising, Marketing

“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs True that! But, can a single spreadsheet mistake in one cell add up to millions of dollars, a fired CEO, and other calamities? Sadly, yes. And while we are in merry olde England, remember the 2012 London Olympics and how hard tickets were to obtain for several events? While certainly part of the issue was the high demand that usually accompanies any Olympics, some of this was a spreadsheet error too. The Olympic Committee oversold…

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The Ultimate Guide to Facebook Ads Client Reports

By Ad Agency, Advertising, Reporting Tool

“The greatest value of data is when it forces us to notice what we never expected to see.” True that! When it comes to marketing, there are two things we know for sure. You have to do it. It costs money. Sometimes lots of money. Now, that cost might not matter so much if you’re, say, Coca-Cola who brings in little over $40 billion annually. But if you’re one of the small businesses across the world, then you probably don’t have a wealth of cash lying around to spend on marketing, which means every penny of your ad budget has…

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[Infographic] Google Analytics Custom Reports for Clients

By Ad Agency, Advertising, Google Analytics

“The goal is to turn data into information, and information into insight.” In 1910, Scottish writer and poet Andrew Lang said, “He uses statistics as a drunken man uses lampposts—€”for support rather than illumination.” Decades later, many modern businesses still do just that, using data to support rather than drive their decisions. Why? After all, data really is valuable only if it helps a company make better decisions. Your organization might be sitting on the world’s largest data pile, but it’s useless unless you have the means to translate it into insights that drive your business. With that in mind,…

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A Definitive Guide to Real-Time Google Analytics Client Reports

By Ad Agency, Advertising, Google Analytics, Reporting Tool

“Data! Data! Data! I can’t make bricks without clay!”  – Sir Arthur Conan Doyle Sir Conan Doyle’s famous fictional detective, Sherlock Holmes, couldn’t form any theories or draw any conclusions until he had sufficient data. Data is the basic building block of everything we do in analytics: the reports we build, the analyses we perform, the decisions we influence, and the optimizations we derive. When you’re battling for a competitive advantage in business, analytics data can be equally important to your success. Well over a year ago now, I found myself in a bit of a situation. A new client…

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Google AdWords vs. Google AdWords Express

By Ad Agency, Advertising, Adwords

Excerpts from the blog on ‘Google AdWords vs. Google AdWords Express’ by Michael Venezia of Cool Nerds Marketing. Deciding which way to advertise, either the full Google AdWords platform or Google AdWords Express, is often a daunting task for small businesses. Even large businesses are faced with advertising challenges but often have years of advertising data to look back on when calling the shots. Once a company agrees to move into the digital space, either for the first time or more aggressively, a host of new questions arises. One common question we seem to hear over and over is “what’s…

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6 Ways to Start Up Your Startup Marketing

By Ad Agency, Advertising, Marketing

Starting a company is no easy task. From marketing to operations to funding, there’s a countless number of responsibilities for a founder to handle in order to start a company off in the right direction. But, in my opinion, there’s no greater task for a new startup than to gain traction. Traction allows for greater funding, more growth, increased cash for hiring, etc. Thus, today we are going into the top six ways startups can “start up” their marketing. From where to focus and why, to hiring agencies or keeping the work in house, we will leave no stone unturned….

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Google AdWords Youtube Reports – Analyzing Video Ads

By Ad Agency, Advertising, Adwords, Marketing

“We are operating in a world where one good video can lead to a massive social following.” That’s true! Riddle me this: Why do people buy quarter-inch drill bits? While there are a million possible answers to this question, Leo McGinneva offers perhaps the most interesting explanation. “They don’t want quarter-inch bits. They want quarter-inch holes,” he explains. This notion suggests that as consumers, we aren’t after all the bells and whistles as much as the solutions they provide. In other words, we don’t want to know what brands are selling, we want to know what’s in it for us. Not…

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