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All Posts By

Sruthi Varanasi

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Understanding Google AdWords Analytics Reports

By Ad Agency, Adwords, Marketing

“Get the Facts, Be Sure and then Decide.” Ezra Taft Benson Picture the scene: It’s 10am on a Monday and you’re sitting in a meeting room surrounded by tired-looking colleagues, all hoping the speaker will hurry up already because it’s time for some coffee. Someone proposes a solution based on the latest data and you can feel the collective sense of relief that finally, a decision can be made. Coffee time? Not so fast! Generally, the client makes a claim based on web analytics data and wants to jump right into action and use it to make a business decision….

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[Infographic] 10 Steps to AdWords Analytics Reports

By Ad Agency, Adwords, Marketing

Work smarter not harder! We drafted 250 articles for our homepage and magazine, produced 60 videos, and conducted more than 200 photo shoots! You must have seen statistics like these many times. That’s a lot and every marketing office is producing content at a rapid pace. Relevant content in the right form at the right time can be a very powerful tool, specifically for fund raising and stewardship—and ultimately for moving the needle for your institution. But are your efforts bringing results? Are they successful in connecting to your targeted audience? Are they bringing you the required traffic? All this…

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[Infographic] Google AdWords Custom Reports for Clients

By Ad Agency, Adwords, Marketing

“Reports help to predict trends, and this is an advantage towards increasing profits.” If you’re anything like me, you’ve participated in a couple of DIY home improvement projects. At the beginning of these projects, with YouTube training videos as my sidekick, I have an irrational sense of confidence in my handyman abilities. When I’m tracking down my supplies at the local hardware store, I often find the products priced and displayed as “good,” “better” and “best.” The frugal side of me tries to argue that “good” is good enough, but is there something about the “best” product that will secure…

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15 minute Guide to Google AdWords Client Reports [Free Sample]

By Ad Agency, Adwords, Marketing

 “Reporting is the most important client communication after onboarding!”  Wanted: Executive experienced in data, digital, social & search. The ability to simultaneously and efficiently handle up to dozens of stakeholders (often with competing interests) a must. A successful candidate is skilled at managing up, managing down and balancing a P&L. Old-school thinkers need not apply! I applied! And I never looked back again! From the day I joined PPCGeeks, my only focus was to learn as fast I could. I quickly found a mentor in Bethany. I read and implemented everything she suggested. I should say that I owe a lot…

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[Infographic] 8 Steps to AdWords Audit Reports

By Ad Agency, Adwords, Marketing

“To optimize the whole, we must sub-optimize the parts.” – W. Edwards Deming Even before knowing how to optimize we need to understand the need to optimize something. For example, the difference between setting up a campaign and its optimization is the same as the difference between setting up a pipeline system and finding a leak in an existing one – In the first case you know that your goal is to connect the different pipes, while in the second case you’re supposed to locate the leak source in the darkness, and without the proper tools you’ll find a very…

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Google AdWords Call Tracking Reports for clients

By Ad Agency, Adwords, Marketing

“Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.” – John Wanamaker Very true! Tell me if this story sounds familiar? Over the years, too many clients question the value of online marketing because they’re not sure whether or not it’s working. Sure, the ads were running and their phones were ringing – but how could they be sure it was digital marketing and not, say, their most recent mailer driving those leads? It’s a fair question. Even with online forms – can the customer really be certain it wasn’t direct traffic…

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[Infographic] An Easy Guide to AdWords Call Tracking Reports

By Ad Agency, Adwords, Marketing

“A goal without a plan is just a wish”. – Antoine de Saint-Exupery True! Assume yourself to be in a situation where planning can give you the best of insights for you to improve your business. Obviously that would be of great help. Imagine you’re a local plumber who’s planning on advertising your business in the local phone book, in the newspaper, and on television. You’re interested in seeing which method is most successful, so you buy three different phone numbers (which all ring to your office phone) to use as call tracking numbers for the ads—one for your phone…

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Google AdWords Search Terms Reports- Analyzing Search Queries

By Ad Agency, Adwords, Marketing

Imagine you’re managing a campaign for a product that sends videos over optical fiber. Would you think to set “Justin Bieber” as a negative keyword? I know I wouldn’t! But as it turns out, this is one of the best moves that has been made by Rolands, who manages this campaign. Rolands oversees paid search for AD Net, a Taiwanese manufacturer of Formosa cables. A few weeks ago, as he was mining his search query data, he noticed that his ads were showing to searchers looking for videos of Justin Bieber—not exactly his target audience! He quickly realized that Google…

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[Infographic] 10 Steps to AdWords Search Query Reports

By Ad Agency, Adwords, Marketing

‘There is no such thing as a permanent advertising success.’ – Leo Burnett True! As advertisers, we’re always trying to find new and innovative ways to showcase our products. Sometimes it isn’t just about the “look and feel” of our products, but the placement of them as well. Where can we put our products and ads so that they stand out to our customers? For example, in a grocery store, this is the equivalent to learning whether we should be placing our products on an end-cap display, up front by the register, or in a “bull’s eye zone.” With digital…

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