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Sruthi Varanasi

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Google AdWords Geographic Reports: Analysing AdWords Geo-Targeting Ads

By Advertising, Adwords, MarketingNo Comments

“The essence of a strategy is to choose what not to do.” – Prof. Michael Porter Let’s look at how a smart targeting strategy and a willingness to test ideas helped one business in the corporate events industry make more money (and also helped us realize just how important location targeting is to ROI). About five years ago, this company had a modest budget of $3,000 per month. This was considered a smaller budget for the nationwide campaign this company needed. So a plan was devised to research and target the primary cities across the U.S. that showed a demand…

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[Infographic] 10 Steps to AdWords Geo – Targeting Reports

By Ad Agency, Adwords, MarketingNo Comments

It happens to the best of us. I remember not too long ago being in a “New York State of Mind.” Too bad, the campaign I was optimizing was for New Jersey. Whoops! I caught it after only a day, but that didn’t reverse the wasted ad spend. I learned my lesson: Enter once, Check twice. It’s no secret that AdWords offers a plethora of options to refine our marketing strategy and really hone-in on the audience that you are trying to capture. But to use these options wisely and appropriately is what makes the difference between a successful campaign…

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6 Step daily AdWords Management Routine

By Ad Agency, Adwords, MarketingNo Comments

This is an excellent example of how not to run a search marketing campaign! eBay once announced that the company is pulling the plug on its AdWords account and pointed to its recent research that paid ads don’t work. A lot of things don’t work when you don’t use them properly (you can’t take a shower in your dishwasher), however, and eBay seems to have conducted a shocking number of silly things in its AdWords account. eBay has done a pretty bad job with its ads. Bizarre, boring, and repetitive ad text combined with aggressive use of DKI (Dynamic Keyword…

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[Infographic] Weekly AdWords Management Checklist

By Ad Agency, Adwords, Marketing

“The best marketing strategy ever: CARE.” – Gary Vaynerchuk But as a busy marketer, you don’t have a ton of time to manage your AdWords account. It is not that you don’t care, you just have other things to work on. Like actually running a business. Besides, why should you spend time in your dashboard when your efforts to date haven’t shown much success? a a To put it in simple terms, improving your AdWords account is much like building your muscles at the gym. It isn’t about working longer or harder. It’s about working smarter. Just like your frequency…

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15 Minute Guide to Adwords For Video

By Ad Agency, Advertising, Marketing

“Hand me your empty beer cans and I’ll take care of your ride home.” Sounds good? Apparently, for the carnival-goers at the Rio Carnival in Brazil, this is an awesome idea, which is why the Beer Turnstile marketing campaign worked like a charm. a Developed by advertising agency AlmapBBDO to promote AmBev‘s Antarctica beer, the campaign invited carnival goers to keep their empty beer cans with them until the end of the event, so they can use it as a “ticket” for a train ride back home. As a result of the campaign, “the turnstile saw around 1,000 users per…

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[Infographic] 10 Steps to creating Google AdWords YouTube Ads

By Advertising, Adwords, MarketingNo Comments

“Business is a game, played for fantastic stakes and you are in competition with experts. If you want to win you have to learn to be The master of the game.”- Sidney Sheldon And this is exactly what Google AdWords stands by either while launching a new feature or while updating an existing one. So, abiding by this Google recently announced that TrueView video campaigns are getting wrapped right into the main AdWords interface and here is Ryan Noel, a video advertising expert talking about this new interface. a The new AdWords interface features have been updated to make video campaigns…

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