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Tony DeRoia

How to Get More Clients for Your Marketing Agency: 20 Tactics to Land New Business

By Ad Agency, Digital Marketing, Marketing

Client turnover is a fundamental part of the marketing agency business, and whether you’re just starting out or you’ve been in the game for a decade, the story is often the same. You have a particular contact at a company who you’ve been working with. At some point, a better opportunity comes along and that person ends up at a new company. And then their boss or replacement decides to go in a different direction and you no longer have them as a client. Maybe you’re a one-man band, or maybe you’re supporting a small or even substantial team. Either way, the question…

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35+ Best Social Media Analytics Tools

35+ Best Social Media Analytics Tools

By facebook ads, Reporting Tool, Social Media

Not every social media analytics tool is built to service every kind of business. The needs of an enterprise-size business hardly match those of a fledgling agency. For example, a social media marketing agency could benefit from a tool such as ReportGarden, which provides white-label reporting as well as budgeting, proposal, and invoicing functionality. An enterprise-level organization might find more value in a social listening tool that can monitor all of the social media sites for the thousands of daily mentions of their brand name. Here’s a breakdown of the 35+ best social media tools, organized into five different categories based…

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30+ Facebook Analysis Tools for Digital Agencies

30+ Facebook Analysis Tools for Digital Agencies

By Digital Marketing, Facebook Ad Metrics, facebook ads, Reporting Tool, Social Media

What’s the best tool on the market to help manage, analyze, and grow client Facebook accounts? There are a few things agencies should take into consideration when trying to make this determination: Do you need invoicing, budgeting, and reporting functionality for the Facebook, Instagram, and Google Adwords accounts that you manage? Are user sentiment, social listening, A.I., and machine learning necessary? How in-depth do the analytics need to go? Will post scheduling functionality help you save time? Facebook tools have greatly varying features. Some only perform one task, such as reporting. Others provide all-in-one functionality that will enable you to…

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Quintly Alternatives: Social Media Reporting for Digital Agencies

Quintly Alternatives: Social Media Reporting for Digital Agencies

By Facebook Ad Metrics, Google Analytics, Reporting Tool, Social Media

Quintly is an all-in-one analytics tool designed to track, analyze, and report on various social media metrics. It connects with social media platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest. While Quintly does a good job of tracking and reporting, there are a few areas where agency users report it falling short of their intended needs: The basic level plan only allows for monitoring of up to five social media accounts. If you need to track more than this, you’ll have to upgrade to the next highest plan, which is $255/month. Support can take a while — we sent an email, and…

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20+ Supermetrics Alternatives (Plus Which Channels They're Best For)

20+ Supermetrics Alternatives (Plus Which Channels They’re Best For)

By Reporting Tool

Supermetrics is a reporting tool that connects and pulls data from marketing platforms and other sources, such as Facebook, Google Analytics, and Twitter into Google Data Studio, Google Sheets, or Excel. Reporting platforms save time and money by giving you the graphs and tables you need to put together client-facing reports on marketing campaigns. But Supermetrics has a number of downsides that users searching for alternatives report: You’re tied to a single platform, like Google Sheets or Excel, to build those reports You can’t get real-time information without scheduling a data refresh If you want to put together a report…

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