The 20 Fastest-Growing Digital Ad Agencies in Perth

By Ad Agency, Advertising, Marketing, Marketing Blogs

“Australians cut to the chase a lot, which in our industry is refreshing and there isn’t a lot of pomp and circumstance.” ‘Raw, Bold and Breakthrough’! I have been a true blue fan of cricket since childhood and if there is one country that I look up to in this sport, it is Australia. It is the only team that have been carrying the heavy tag ‘invincible’ for more than two decades. Yes, they have a lot of players with exceptional talent and confidence . However, Australia is not all about just these players. Australia is about the indomitable and…

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Finding the right Adwords Reporting Software for our Results Based Agency

By Advertising, Adwords, Marketing

Excerpts from the blog on ‘Google AdWords Reporting Softwares’ by Bodie Czeladka of Dilate Digital. Keeping a keen eye on budgets and expenditures is critical to any digital agency. Over-spend and your clients will be annoyed; under-spend and it could affect the results, ROI, or your campaigns. If you’re using paid-advertising- think Adwords, Bing Advertising, social media advertising, remarketing- then you need to have the sharpest tools in the shed to analyze and succinctly display your results. While a lot of these channels may offer robust and intuitive dashboards for managing both performance metrics and budget, constant tab jumping and…

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15 Minute Guide to Adwords For Video

By Ad Agency, Advertising, Marketing

“Hand me your empty beer cans and I’ll take care of your ride home.” Sounds good? Apparently, for the carnival-goers at the Rio Carnival in Brazil, this is an awesome idea, which is why the Beer Turnstile marketing campaign worked like a charm. a Developed by advertising agency AlmapBBDO to promote AmBev‘s Antarctica beer, the campaign invited carnival goers to keep their empty beer cans with them until the end of the event, so they can use it as a “ticket” for a train ride back home. As a result of the campaign, “the turnstile saw around 1,000 users per…

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75 Top Digital Marketing Conferences – Bucketlist 2017

By Ad Agency, Advertising, Marketing

“I’m not afraid of storms, for I’m learning how to sail my ship.” – Mary Louise Alcott Well, that’s me. Fresh out of college with a degree in journalism. Now a Content Marketer! I’ve always wanted to write and so the opportunity to write content for a marketing firm appealed to me. Having interned at a digital marketing agency previously helped me gain some industry knowledge. But I’m still learning on the job.   My day begins with two cups of coffee and a lot of reading – PPC Hero, Hubspot, Copyblogger, Wordstream and 10 other blogs. At times, it’s…

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The 35 Fastest-Growing Digital Ad Agencies in New York

By Ad Agency, Adwords, Marketing

“Make your mark in New York and you are a made man.”  –  Mark Twain It’s a funny story…… When I was in college, I was sitting in a bar with a friend and we were looking for a one-hour college course to fit into our schedules. It had to be between 10 A.M. and 2 P.M., and we decided the first thing that fit, we’d take. Advertising starts with an ‘A,’ and that’s how we picked it. I remember telling my friend that I had no idea what advertising was all about. I can’t write jingles and I don’t…

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21 Things You Didn’t Know About Search Ads [Infographic]

By Ad Agency, Adwords

Paid search testing, optimization and reporting is an important process for almost all digital companies. Most marketers focus on optimization through bids and keywords but ignore improvements that can take place at the creative level. The goal of this post is to introduce our readership to the type of testing and data collection that can take place at the creative level.   Try our Free Marketing Client Reports! To help provide our readers with some high quality knowledge and the associated data, we’ve brought in Jason Puckett, CEO & Founder of AdBasis. AdBasis is an A/B and Multivariate testing platform…

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Dr. Searchlove: How I Learned to Stop Handchecking SERPs and Love the Keyword Rank Tracking Software

By Marketing, Reporting Tool

Many are drawn to the idea of running an SEO agency: interesting projects, challenging work and, of course, ideas people take notice of. Nevertheless, the challenges of agency life can prove to be a rude awakening, especially for operators/marketers who fail to constantly reinvent themselves. Keeping your SEO agency profitable relies on many variables. You need even cashflow, dependable processes, and a little bit of luck. That said, the lifeblood of any SEO Agency is continuous upgradation of technology, tools, techniques and processes. For what works today might not work tomorrow. That’s exactly what I’m going to narrate : how…

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Top 25 Digital Ad Agencies in Chicago

By Ad Agency, Adwords, Marketing

“She is always a novelty; for she is never the Chicago you saw when you passed through the last time.” – Mark Twain Behind every great digital campaign is a great agency. Thanks to the growing role of internet in our lives, agencies have come a long way in the past decade, and they’ve begun to hone in on and innovate in the realm of digital marketing. Whether the agency is a dozen people or 500, or was founded as a traditional agency or a digital agency, every creative group brings its own flair and aesthetic to its work.  And…

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Long Tail Keywords Vs Short Tail Keywords in ROI Perspective [Infographic]

By Adwords, Keywords, Marketing

It’s the age of social interaction, and people are sick of seeing generic ad after generic ad. If you can be the advertiser who understands your audience using search query analysis, if you can cater t their individual needs with relevant ads and landing pages, if you can be the one who makes a mark in your industry, customers will reward you with their wallet. It’s your opportunity to stand out from the competition. So take it. The searches done per month for a generic (short-tail) keyword (like “AdWords reports”) would be much greater than that of a long tail keyword…

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