A look at the tedious manual reporting process of a digital marketer, and how our templates can make your monthly marketing report quick and painless.
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The best report automation tools for marketing agencies by use case: SEO, PPC, web analytics, and social media.
Joe Putnam owns the performance marketing agency ConversionEngine where his team helps eCommerce stores use Facebook, Instagram, and Google Ads (formerly Google Adwords) to 2X-10X their sales. He’s helped businesses grow their SEO traffic 17X, rank top 3 for highly competitive short-tail SEO terms, and grow year-over-year sales 70%. When we decided to put together a high level overview of Facebook Ads vs. Google Ads, Joe was kind enough to sit down with us and explain his perspective on the two platforms from both the 10,000 feet view and the ground level. In this article we’ll share his insights about the essential considerations that anyone…
Client turnover is a fundamental part of the marketing agency business, and whether you’re just starting out or you’ve been in the game for a decade, the story is often the same. You have a particular contact at a company who you’ve been working with. At some point, a better opportunity comes along and that person ends up at a new company. And then their boss or replacement decides to go in a different direction and you no longer have them as a client. Maybe you’re a one-man band, or maybe you’re supporting a small or even substantial team. Either way, the question…
Lists touting dozens of marketing KPIs are overwhelming and lack utility, so we created a curated one categorized by marketing campaign type.
Here we cover how a few best practices can help you navigate through common agency-client relationship issues — from scope creep, to communication, and setting clear boundaries.
Understanding and applying search intent principles can help you increase conversions instead of just chasing search volume — while producing engaging content!
Agency pros can cut the time it takes to create pitch decks with strategic templates—all while maintaining a high level of personalization. Learn how.
In writing this article, we consulted with Adam Dolan, founder of First Spark Digital. We’d like to thank Adam for sharing his time, knowledge, and expertise on this topic! Calculating your return on advertising spend (ROAS) has varying levels of complexity depending on the type of business that you’re a part of or the type of business that you serve. With eCommerce businesses, for example, ROAS on your pay per click (PPC) campaigns with Google Adwords and Facebook ads is straightforward. But what about when you need to calculate it for subscription services? Or more complex B2B sales? In this article, we briefly cover the basics of ROAS and how to calculate it (for those who are just beginning to learn about this important marketing metric), but we’re mainly here to discuss the nuances of calculating, troubleshooting, and communicating about ROAS in complex situations for more advanced marketers. Feel free to use...
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If your client asked you today, “How many leads did your SEO/social media/PPC strategy land for us this month?,” what would you say? Would you say something about Twitter engagement, long-term brand marketing, and “staying top-of-mind”? Or would you be able to confidently say, “Last month, we drove 12,000 quality traffic hits to your blog and converted at least 2% of that into leads”? Attribution modeling, when done right, helps you respond with the latter (quantitatively) and do it in a visual way. The problem is, while any VP of marketing wants the agency they hire to own the content marketing channel…
