When you run marketing campaigns for clients, you know they’re interested in what you’re doing, how you’re spending their budget, and the results you’re driving. But pulling all of that information together and polishing it up for client meetings shouldn’t take hours and hours. That’s where reporting software comes into play. The trouble is, there are a lot of options to sift through. The features and pricing you need may be different from what another agency or in-house team needs. Do they charge by the account or can you connect unlimited data sources? Are they designed for in-house reporting or client-facing…
