Supermetrics vs. Power My Analytics vs. ReportGarden: A Comprehensive Comparison

Supermetrics vs. Power My Analytics vs. ReportGarden: A Comprehensive Comparison

By About ReportGarden, Product, Reporting Tool

When you run marketing campaigns for clients, you know they’re interested in what you’re doing, how you’re spending their budget, and the results you’re driving. But pulling all of that information together and polishing it up for client meetings shouldn’t take hours and hours. That’s where reporting software comes into play. The trouble is, there are a lot of options to sift through. The features and pricing you need may be different from what another agency or in-house team needs. Do they charge by the account or can you connect unlimited data sources? Are they designed for in-house reporting or client-facing…

Read More

How to tackle Google Webmaster Errors ?


Google’s Webmaster Tools have undergone quite a lot of change over the past 6 years. So much change that they’re now known as ‘Google Search Console’. With its growth, Google has released a lot of features, such as the ‘Search Analytics’ and ‘Links to your site’, which weren’t present in the old Webmaster Tools. All these changes are very important for the development of SEO and Google devotes quite a few resources to upgrading their systems. This has also resulted in better management of errors. Many a times, a lot of webmaster/SEO errors, or the ‘crawl’ errors prop up. SEO…

Read More

Ways To Improve Marketing ROI Using Web Analytics

By web analytics

Web analytics provides real insights on how good a website is at achieving its goals. For business websites, it implies how well it is delivering business. Every business wants to increase their sales and decrease their marketing costs, and using web analytics is an important step to ensuring a better marketing ROI and also to bring in qualified leads to the sales funnel. How are web analytics tools becoming an important part? Image CC “The web analytics market is estimated to grow from $1.33 billion in 2014 to $3.09 billion in 2019, at a Compound Annual Growth Rate (CAGR) of…

Read More
social media analytics

Business Metrics Derived From Social Media Analytics

By Marketing

Social media was quite a novelty in the past, but today their importance is something that is no longer debated. Yes, most of the businesses have realized the true power of social media and they have accepted it as an indispensible part of their marketing and PR mix. According to Social Media Examiner’s report, marketers place very high value on social media marketing: 86% of marketers stated that social media is important for their business 89% of marketers stated that increased exposure was the number one benefit of social media marketing Social media is an extraordinarily effective marketing medium, but many businesses focus…

Read More
dashboards reports

Analytics Dashboard Reporting – Everything You Need To Know

By Reporting Tool

Today, every business organization is busy in finding out ways in which it can better serve its customers and attract the new ones to acquire as bigger market share as possible. In the strive to deliver the best services, the smart organizations try to analyze the customer behavior and derive useful insights from it to take wise and informed business decisions. In order to take better business decisions, most business organizations depend on the analytics. The analytics dashboard reporting can go a long way in helping you derive useful information about the customers’ behavior and vital other aspects. What is…

Read More
Google Adwords

Ultimate Guide to Google AdWords Metrics

By Adwords, PPC Blogs
Google AdWords Metric guide that will help you measure success of your PPC Campaigns When you log into Google AdWords, it’s easy to get overwhelmed. On almost every page you’ll find a new table full of data, along with a graph that charts your different Adwords metrics over a given date range. For more experienced advertisers, the robust reporting capabilities are great for digging into pay per click advertising and campaigns to make improvements. If you want to increase your impression and get relevant people to your website you can focus on exact match rather than broad match. However, if you’re just getting started with Google AdWords, then it’s almost impossible to know where to look. In other words, how do you know which Adwords metrics are really important to review? “Without the right marketing metrics, you are shooting in the dark. The only way to know if things are...
Read More
twitter fabric 3

Google’s Firebase Team Picks Up Twitter Fabric!!

By Ad Agency, Advertising, Marketing, Marketing Blogs

Stay informed in 60 words !! Google’s firebase team picks up Twitter fabric!! Know more about the latest updates of Twitter.Today we bring you the latest updates on Twitter. Along with other marketing news about every platform from your favorite sites and blogs. Read the full article for shorts that interest you. 1. Google acquires Fabric developer platform from Twitter:     What did I miss? : Google is taking over Twitter’s mobile app developer platform Fabric, as well as its Crashlytics crash reporting system, Answers mobile app analytics, Digits SMS login system and FastLane development automation system. What is twitter…

Read More

Now Google Tag Manager is “AMP”-ed up!!

By Feature Update, Marketing, Marketing Blogs, PPC Blogs

Stay informed in 60 words !! Know about the newly released option to use Google Tag Manager on AMP Pages. Today we bring you – Updates on how Google Tag Manager gets more mobile support – Along with other marketing news from your favorite sites and blogs. Read the full articles for shorts that interest you.   1. Google Tag Manager now enhanced with AMP Containers!!     What’s new ? : Google announced that it is extending its efforts to make mobile tagging easier via Google Tag Manager with the support for Accelerated Mobile Pages (AMP). What are the…

Read More

Google search links : Get ”AMP”-ed up !!

By Feature Update, Google Analytics, Marketing, Marketing Blogs

Stay informed in 60 words !! Know about the AMP – Accelerated mobile pages .Today we bring you – AMPS expansion and the What ? Why ? How ? about Google’s AMPs –  Along with other marketing news from your favorite sites and blogs. Read the full articles for shorts that interest you.   1. Google’s expansion of AMP across mobile search results     What’s this about ? : Incase you missed it early , accelerated mobile pages surfaced on mobile search results in February 2016. Though the AMPs were restricted only to the Top Stories area , now Google has…

Read More

Google AdWords Youtube Reports – Analyzing Video Ads

By Ad Agency, Advertising, Adwords, Marketing

“We are operating in a world where one good video can lead to a massive social following.” That’s true! Riddle me this: Why do people buy quarter-inch drill bits? While there are a million possible answers to this question, Leo McGinneva offers perhaps the most interesting explanation. “They don’t want quarter-inch bits. They want quarter-inch holes,” he explains. This notion suggests that as consumers, we aren’t after all the bells and whistles as much as the solutions they provide. In other words, we don’t want to know what brands are selling, we want to know what’s in it for us. Not…

Read More