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Ad Agency

ad agency leadership

Ad Agency Leadership 102: Empathize with Your Audience

By Ad Agency, Advertising, Marketing

“We ran a hard campaign against each other. He said things that hurt my feelings, I said things that hurt his feelings. It was tough! But he won and I lost. And I said, ‘I want to do everything I can to get you elected,’ and I did. I did everything I could think of to do. And then he asked me to be Secretary of State, and I said yes for the same reason. And you know what that reason is? We both love our country! And we in this country not only have to make our democracy work,…

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Google analytics reports

Google Analytics Reports Like You’ve Never Seen Them Before

By Ad Agency, Google AnalyticsNo Comments

Three statisticians went hunting in the woods. Before long, one of them pointed to a plump pigeon in a tree, and the three of them stopped and took aim. The first fired, missing the bird by a couple of inches to the left. Immediately afterwards the second fired, but also missed, a couple of inches to the right. The third put down his gun exclaiming, “Great shooting lads, on average I reckon we got it…” This remains one of my favourite analysis stories ever. Back in the day, if you had a business all you had to do was promote…

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women in ad agency

Women, Ads & Adworld: 10 Life Lessons from Succesful AdWomen

By Ad Agency, AdvertisingNo Comments

“That the memory of my fashion choices exists at all, speaks to the self-questioning that women wrestle with after they have been reduced to a stereotype—was it something I did?—and the deeply engrained belief that we can change men’s responses to us simply by changing our clothes.”   Client 1: Could you please move to your left so that the audience could see the presentation better? Me: Sure Client 2: Hey, that’s alright, we’d rather see you! ( salacious grin ) . . I go blank! What do I say? . Question 1: Is it my red A-line pencil skirt?…

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Ad Agency Leadership 101: Acquiring New Business

By Ad Agency, AdvertisingNo Comments

“Champions aren’t made in gyms. Champions are made from something they have deep inside them – a desire, a dream, a vision………” – Muhammad Ali This is the story of one such Champion….. The ad world is filled with showmen and creative people, but it takes a lot more than that to succeed, it takes true grit and hard work! When Muhammad Ali declared, “I am the Greatest”, he made it known, loud and clear. And he lived up to it. His product delivered as promised. He talked a big talk and he backed it up every step of the…

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digital-ad-agencies-in-newyork-2

The 35 Fastest-Growing Digital Ad Agencies in New York

By Ad Agency, Adwords, MarketingNo Comments

“Make your mark in New York and you are a made man.”  –  Mark Twain It’s a funny story…… When I was in college, I was sitting in a bar with a friend and we were looking for a one-hour college course to fit into our schedules. It had to be between 10 A.M. and 2 P.M., and we decided the first thing that fit, we’d take. Advertising starts with an ‘A,’ and that’s how we picked it. I remember telling my friend that I had no idea what advertising was all about. I can’t write jingles and I don’t…

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search ads

21 Things You Didn’t Know About Search Ads [Infographic]

By Ad Agency, AdwordsNo Comments

Paid search testing, optimization and reporting is an important process for almost all digital companies. Most marketers focus on optimization through bids and keywords but ignore improvements that can take place at the creative level. The goal of this post is to introduce our readership to the type of testing and data collection that can take place at the creative level.   Try our Free Marketing Client Reports! To help provide our readers with some high quality knowledge and the associated data, we’ve brought in Jason Puckett, CEO & Founder of AdBasis. AdBasis is an A/B and Multivariate testing platform…

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ad-agencies-in-chicago-2

Top 25 Digital Ad Agencies in Chicago

By Ad Agency, Adwords, MarketingNo Comments

“She is always a novelty; for she is never the Chicago you saw when you passed through the last time.” – Mark Twain Behind every great digital campaign is a great agency. Thanks to the growing role of internet in our lives, agencies have come a long way in the past decade, and they’ve begun to hone in on and innovate in the realm of digital marketing. Whether the agency is a dozen people or 500, or was founded as a traditional agency or a digital agency, every creative group brings its own flair and aesthetic to its work.  And…

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ad-agency-3

15 Reasons Why You Need An Ad Agency To Skyrocket Your Growth

By Ad Agency, Adwords, MarketingNo Comments

“Independent agencies aren’t required to live quarter-to-quarter. We are our own stakeholders and stockholders. We can take calculated risks, work with clients we truly want and partner with suppliers we know will deliver.” – Tom Bertels | Managing Partner, Sullivan Higdon & Sink “The net result is we enjoy long-term relationships with our clients and our employees, welcoming many of them back after they see how the other agencies are run.” – Josh Mayer | Chief Creative Officer, Peter Mayer “Because Planit is independent, we allow our true ideas rise to the top, unfiltered, unedited by someone else’s agenda. We…

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