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Advertising

A Competitor Eroded 30% of This Agency Owners Market Share Overnight. Here’s How She Got It Back.

A Competitor Eroded 30% of This Agency Owners Market Share Overnight. Here’s How She Got It Back.

By | Ad Agency, Advertising, Digital Marketing, facebook ads

Elite Property Campaigns (EPC) was just a few months old when a large corporation sought to aggregate the agency in 2017. Its founder, Gia Le, was determined to stay independent. Although the company courting her agency had a larger database that she could use to provide even better campaign targeting for her clients, it would certainly threaten the culture she had built. For no reason would Gia “be held ransom to their branding and values,” she said. So, she turned them away. Six months later, the corporation came to market with a service nearly identical to Gia’s. They copied everything…

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digital-ad-agencies-in-toronto-61

The 50 Fastest-Growing Digital Ad Agencies in Toronto

By | Ad Agency, Advertising, Content Marketing, Marketing, PPC Blogs | No Comments

“The fact that over 50 percent of the residents of Toronto are not from Canada, that is always a good thing, creatively, and for food especially. That is easily a city’s biggest strength, and it is Toronto’s unique strength.”- Anthony Bourdain The city of Toronto is continuously shaped and reshaped by the innovative forces at work, which makes the city, ambitious and alive. Toronto’s rich multicultural diversity is expressed by the more than 200 distinct ethnic origin inhabitants. This creates a sense of place and a feeling of belonging, and makes the city striking and captivating for Digital ad agencies and…

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Landing Page

5 Effective Tactics To Boost A Landing Page Conversion Rate

By | Advertising, Content Marketing, Marketing

Marketers work tremendously hard to target the correct keywords, create persuasive ad copies, and drive the prospective customers to click on their advertisements, all this is done with the positive hopes of capturing them as a lead. Sadly, in reality, the actual conversion rates do not match their expectations. To combat this loss, marketers try to further pump up their paid search spend to attract more traffic, but by doing so, they actually end up conserving their murky conversion rate. So how can marketers convert their visitors into leads? How can they keep those consumers engaged and ensure that don’t…

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Posting Ads On Facebook Only? You Might Want To Consider These Alternatives

By | Advertising | No Comments

Facebook Ads is considered to be one of the most powerful advertising platforms for ‘n’ number of marketers today. You will be surprised to learn that Facebook is the number one social media platform used by businesses, and around 41% of the small businesses in the US actively incorporate Facebook in their online marketing strategy (eMarketer). But, despite its widespread usage, many businesses report that their marketing efforts on Facebook don’t work as they expected. Yes, according to a survey conducted by Social Media Examiner on 3,700 marketers, only 45% felt that their efforts were actually working. Today, advertising on…

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Video Marketing (INFOGRAPHIC)

Facts You Probably Didn’t Know About Video Marketing- Infographic

By | Advertising, Marketing | No Comments

Is TV Marketing losing over Video Marketing   For the last few years, the TV industry has undergone major changes. Netflix and a lot of new digital video providers have put TV Marketing amongst tough competition. So, let’s see what the world actually has to say about TV Marketing vs Video Marketing. Even if you pay the faintest amount of attention to statistics, they inevitably shout valuable information at us. Here it goes… From 2012 to 2016, online video views have increased globally from 171 to 213 million. 78.4% of US internet users watch online videos. From 2011-2015 in the…

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Extract User Behavior Analytics From Google Analytics Behavior Reports

By | Advertising

Today, the competition between the businesses has become so fierce that every business organization is trying its best to gain an edge over its competitors. The evolution of digital channels and social media platforms has only added to the worries of the businesses, because, to stay ahead, an organization needs to optimize its presence on all the digital channels. While it’s important that you leverage all the available channels to target and interact with your existing & potential customers, but, one of the digital entities that can help you significantly improve your offerings, marketing strategies as well as ROI is…

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Ad Monitoring – Why It Matters?

By | Advertising | No Comments

It’s no wonder why advertisement budgets of all companies are increasing every year. Driven by a huge increase in web usage (thanks to smartphones and faster internet speeds), companies are realizing it to be easier to reach out to the mass using online advertising strategies. Online advertising, spread across websites, social media platforms, and search engines, offers consistent growth when it comes to acquiring leads or making sales. Apart from precise targeting, it also helps companies and brands gain valuable insights into the market and the performance of their products and services. Consequently, brands have been continuously coming up with…

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digital marketing agency

Top 10 Traits Of A Good Digital Marketing Agency

By | Ad Agency, Advertising, Marketing | No Comments

Choosing a marketing agency to help in reaching their business goals and sales target might seem an easy task for several organizations; since there are limitless options available. But when it comes to hiring an online/digital marketing agency, the task becomes not-so-easy. Organizations that have already hired an agency or are looking to hire one will definitely understand that digital marketing agencies are far from being created equal. Though hiring a digital marketing agency can be an excellent investment for your organization; ending up with a wrong partnership can result you in long run loss. Thus it is extremely important…

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twitter analytis www

Twitter Analytics – 5 Insights To Strategize Campaigns Better

By | Advertising | No Comments

What is twitter analytics? Twitter is an amazing marketing tool for businesses that allows them to share updates, contents, media instantly and helps them in getting engaged with existing and potential customers. Like other social media platforms, businesses are required to stay on top of external engagement but also need to be on the top of internal metrics such as follower count and retweets. For that, knowing what to look for and making the right decisions from the cluster of data is important – and this is what you need twitter analytics for. Every business organizations have a set of…

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Why You Should Hire An Advertising Agency

By | Advertising | No Comments

Every smart business owner understands that marketing and advertising are essential for the success and growth of their company. But do you know where to start from? What if you aren’t that creative?  And what if you don’t have the time and energy to plan and implement an effective strategy? Yes, it’s challenging, hence it would not be a practical decision to do it yourself. Well, this is why advertising agency was born – they are the ones who execute advertising campaigns which are exciting, cohesive and well-thought-of and help you increase your reach to your potential customers. Advertising Agency…

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