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Advertising

Facebook Ads vs. Google Ads: Strategic Insights from the Founder of ConversionEngine

By Advertising, Adwords, Digital Marketing, Facebook Ad Metrics

Joe Putnam owns the performance marketing agency ConversionEngine where his team helps eCommerce stores use Facebook, Instagram, and Google Ads (formerly Google Adwords) to 2X-10X their sales. He’s helped businesses grow their SEO traffic 17X, rank top 3 for highly competitive short-tail SEO terms, and grow year-over-year sales 70%. When we decided to put together a high level overview of Facebook Ads vs. Google Ads, Joe was kind enough to sit down with us and explain his perspective on the two platforms from both the 10,000 feet view and the ground level. In this article we’ll share his insights about the essential considerations that anyone…

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Facebook Ad Retargeting Strategy: Take Segmenting Deeper by Targeting Pain Points, Engagement, and Knowledge

By Advertising, Digital Marketing, facebook ads, Social Media

There’s a simple reason why retargeting ads are effective: They hit a warm audience with compelling content and relevant offers. However, “compelling content and relevant offers” is where many businesses and agencies fall short. Many marketers miss the opportunity for higher conversion rates and better ROAS simply because their segmentation is surface level rather than diving into the specific experiences of potential customers. Retargeting based on website visitors, brand video views, or someone following the company Facebook page is just the beginning. For insight into next-level retargeting strategies, we spoke to Mitch Correia, Facebook Ads expert and the founder of an…

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Social Media Dashboard: Share Client Campaigns’ Performance in One Place

Social Media Dashboard: Share Client Campaigns’ Performance in One Place

By About ReportGarden, Advertising, Facebook Ad Metrics, Reporting Tool, Social Media

When you’re managing and reporting on social media campaigns for several clients, you need: Quick access to social media analytics across campaigns and platforms Differing levels of visibility into, and updates on, client campaigns. Pulling that data together manually takes hours. But a dashboard makes that information easily accessible — if you have the right reporting tool and template. If you build our social media dashboard template for yourself (instructions and screenshots included below), you’ll have a professional, client-facing dashboard that updates daily. You can customize this social media dashboard with the metrics you and your clients care about, whether that’s…

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A Competitor Eroded 30% of This Agency Owners Market Share Overnight. Here’s How She Got It Back.

A Competitor Eroded 30% of This Agency Owners Market Share Overnight. Here’s How She Got It Back.

By Ad Agency, Advertising, Digital Marketing, facebook ads

Elite Property Campaigns (EPC) was just a few months old when a large corporation sought to aggregate the agency in 2017. Its founder, Gia Le, was determined to stay independent. Although the company courting her agency had a larger database that she could use to provide even better campaign targeting for her clients, it would certainly threaten the culture she had built. For no reason would Gia “be held ransom to their branding and values,” she said. So, she turned them away. Six months later, the corporation came to market with a service nearly identical to Gia’s. They copied everything…

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digital-ad-agencies-in-toronto-61

The 50 Fastest-Growing Digital Ad Agencies in Toronto

By Ad Agency, Advertising, Content Marketing, Marketing, PPC BlogsNo Comments

“The fact that over 50 percent of the residents of Toronto are not from Canada, that is always a good thing, creatively, and for food especially. That is easily a city’s biggest strength, and it is Toronto’s unique strength.”- Anthony Bourdain Toronto’s location on the northwestern shore of Lake Ontario, which forms part of the border between Canada and the United States and its access to Atlantic shipping and to the major U.S. industrial centres have enabled Toronto to become an important international trading centre. Most importantly, its central location, along with a host of political policies favouring international trade, places…

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Landing Page

5 Effective Tactics To Boost A Landing Page Conversion Rate

By Advertising, Content Marketing, Marketing

Marketers work tremendously hard to target the correct keywords, create persuasive ad copies, and drive the prospective customers to click on their advertisements, all this is done with the positive hopes of capturing them as a lead. Sadly, in reality, the actual conversion rates do not match their expectations. To combat this loss, marketers try to further pump up their paid search spend to attract more traffic, but by doing so, they actually end up conserving their murky conversion rate. So how can marketers convert their visitors into leads? How can they keep those consumers engaged and ensure that don’t…

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Facebook ads alternatives

Posting Ads On Facebook Only? You Might Want To Consider These Alternatives

By AdvertisingNo Comments

Facebook Ads is considered to be one of the most powerful advertising platforms for ‘n’ number of marketers today. You will be surprised to learn that Facebook is the number one social media platform used by businesses, and around 41% of the small businesses in the US actively incorporate Facebook in their online marketing strategy (eMarketer). But, despite its widespread usage, many businesses report that their marketing efforts on Facebook don’t work as they expected. Yes, according to a survey conducted by Social Media Examiner on 3,700 marketers, only 45% felt that their efforts were actually working. Today, advertising on…

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Video Marketing (INFOGRAPHIC)

Facts You Probably Didn’t Know About Video Marketing- Infographic

By Advertising, MarketingNo Comments

Is TV Marketing losing over Video Marketing   For the last few years, the TV industry has undergone major changes. Netflix and a lot of new digital video providers have put TV Marketing amongst tough competition. So, let’s see what the world actually has to say about TV Marketing vs Video Marketing. Even if you pay the faintest amount of attention to statistics, they inevitably shout valuable information at us. Here it goes… From 2012 to 2016, online video views have increased globally from 171 to 213 million. 78.4% of US internet users watch online videos. From 2011-2015 in the…

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Analytics behaviour reports

Extract User Behavior Analytics From Google Analytics Behavior Reports

By Advertising

Today, the competition between the businesses has become so fierce that every business organization is trying its best to gain an edge over its competitors. The evolution of digital channels and social media platforms has only added to the worries of the businesses, because, to stay ahead, an organization needs to optimize its presence on all the digital channels. While it’s important that you leverage all the available channels to target and interact with your existing & potential customers, but, one of the digital entities that can help you significantly improve your offerings, marketing strategies as well as ROI is…

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Ad Monitering

Ad Monitoring – Why It Matters?

By AdvertisingNo Comments

It’s no wonder why advertisement budgets of all companies are increasing every year. Driven by a huge increase in web usage (thanks to smartphones and faster internet speeds), companies are realizing it to be easier to reach out to the mass using online advertising strategies. Online advertising, spread across websites, social media platforms, and search engines, offers consistent growth when it comes to acquiring leads or making sales. Apart from precise targeting, it also helps companies and brands gain valuable insights into the market and the performance of their products and services. Consequently, brands have been continuously coming up with…

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