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Advertising

ad agency leadership

Ad Agency Leadership 102: Empathize with Your Audience

By Ad Agency, Advertising, Marketing

“We ran a hard campaign against each other. He said things that hurt my feelings, I said things that hurt his feelings. It was tough! But he won and I lost. And I said, ‘I want to do everything I can to get you elected,’ and I did. I did everything I could think of to do. And then he asked me to be Secretary of State, and I said yes for the same reason. And you know what that reason is? We both love our country! And we in this country not only have to make our democracy work,…

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women in ad agency

Women, Ads & Adworld: 10 Life Lessons from Succesful AdWomen

By Ad Agency, AdvertisingNo Comments

“That the memory of my fashion choices exists at all, speaks to the self-questioning that women wrestle with after they have been reduced to a stereotype—was it something I did?—and the deeply engrained belief that we can change men’s responses to us simply by changing our clothes.”   Client 1: Could you please move to your left so that the audience could see the presentation better? Me: Sure Client 2: Hey, that’s alright, we’d rather see you! ( salacious grin ) . . I go blank! What do I say? . Question 1: Is it my red A-line pencil skirt?…

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Ad Agency Leadership 101: Acquiring New Business

By Ad Agency, AdvertisingNo Comments

“Champions aren’t made in gyms. Champions are made from something they have deep inside them – a desire, a dream, a vision………” – Muhammad Ali This is the story of one such Champion….. The ad world is filled with showmen and creative people, but it takes a lot more than that to succeed, it takes true grit and hard work! When Muhammad Ali declared, “I am the Greatest”, he made it known, loud and clear. And he lived up to it. His product delivered as promised. He talked a big talk and he backed it up every step of the…

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