Yandex.Metrica
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Adwords

a. bing-ads-635

10 Reasons To Encourage You Using Bing Ads In Addition To AdWords

By | Adwords | No Comments

Google totally dominates the search and paid advertising channels, guess this is the sole reason why most of us often overlook Bing. So even you choose Google to run your paid search campaigns? Well, I understand who doesn’t want higher quality paid traffic and more conversions. But wait, with BING you could actually lower your costs per acquisition (CPA) and increase the overall conversions. Yes, you heard me right, by using Bing Ads you can leverage on lower CPA’s and CPC’s than Google AdWords because of one simple reason – Less Competition. For those who still don’t know Bing Ads,…

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PPC Campaign

Ways To Read PPC Campaign Reports For Client Success

By | Adwords, Marketing | No Comments

If you are a novice Google AdWords practitioner, you would know there are tons of metrics available to track and analyze your efforts towards the SEM, but tracking each and every metrics would be confusing and cumbersome. Since we all have limited bandwidth, it is effective to narrow down to some limited number of key metrics that would provide you with a proper insight into the results of your PPC campaigns. These five key metrics will give you a great overview of the adwords campaign’s performance, and tracking of these over time will provide a valuable data of your success….

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ad spent invoicing software

Importance Of Ad Spent Invoicing Software For Agencies

By | Ad Agency, Advertising, Adwords, Invoicing | No Comments

‘Innovation’ is the only constant term in today’s digital marketing era. With the ever growing needs and demands of this industry, Ad Agencies across the globe are discovering various ways and means to make the process of delivering value to the customer easier. Ever wondered if there could be an easier way to manage & organize all the money you spend across various platforms for various brands? Yes, you’re right! An ad spent invoicing software that ad agencies are in utmost need of. Well, there is. Apart from the social media management that ad agencies handle, setting up and running…

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Google Adwords

Ultimate Guide to Google AdWords Metrics

By | Adwords, PPC Blogs | No Comments

Google AdWords Metric guide that will help you measure success of your PPC Campaigns When you log into Google AdWords, it’s easy to get overwhelmed. On almost every page you’ll find a new table full of data, along with a graph that charts your different Adwords metrics over a given date range. For more experienced advertisers, the robust reporting capabilities are great for digging into pay per click advertising and campaigns to make improvements. If you want to increase your impression and get relevant people to your website you can focus on exact match rather than broad match. However, if you’re…

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adwords optimization 8

Adwords Optimization – A Key To Success

By | Ad Agency, Adwords, Marketing

Excerpts from the blog on Adwords Optimization by Micheal Brennan of Smbclix Optimization: The key to Adwords Success If you’re a business owner or marketer and you’ve run an adwords campaign in recent times, you’ll know that it’s getting tougher and tougher to achieve an ROI. You see the thing is, Adwords is still one of the best forms of Advertising out there when it comes to market relevancy. The reason is because if someone google’s the product or service you offer, it’s very likely that they are pretty low in the funnel when it comes to making a decision….

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SEO Director 2

Being An SEO Director:An Expert’s Approach

By | Advertising, Adwords, Content Marketing, Marketing, Marketing Blogs, PPC Blogs

“SEO is not about building links, it’s about building relationship to earn the links.” The mission of an SEO (Search Engine Optimization) director is to maximize the volume of inbound organic traffic from search engines to a website. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more. Because effective SEO will require knowledge, understanding and interaction with different areas of a business (technical, marketing, management reporting etc) an SEO director will require a bigger picture understanding of business strategy and…

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Branch Manager 2

The Best SEO Techniques to follow : An Expert’s Approach

By | Advertising, Adwords, Content Marketing, Marketing, Marketing Blogs, PPC Blogs

“The true measure of the value of any business leader and manager is performance.” Managing and overseeing branch personnel, supervising branch operations, and ensuring efficient operation on a day-to-day basis. Improving productivity and streamlining branch activities to maximise results and achieve peak performance levels. Effective SEO will require knowledge, understanding and interaction with different areas of a business (technical, marketing, management reporting etc) an SEO strategist will require a bigger picture understanding of business strategy and objectives. Our interview today is with Branch Manager – Meet Nathan Elly A passionate digital marketer specialising in business development and long-term strategy. Experience…

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SEO Manager 12

Being an SEO Manager:An Expert’s Approach

By | Advertising, Adwords, Content Marketing, Marketing, Marketing Blogs, PPC Blogs

“It’s not that ‘content is king,’ but content certainly is the Hand of the King.” The mission of an SEO (Search Engine Optimization) Manager is to maximize the volume of inbound organic traffic from search engines to a website. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more. Effective SEO will require knowledge, understanding and interaction with different areas of a business (technical, marketing, management reporting etc) an SEO strategist will require a bigger picture understanding of business strategy and…

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SEO Strategist 2

Key Traits of SEO Strategist : An Expert’s Approach

By | Ad Agency, Adwords, Content Marketing, Marketing, Marketing Blogs, PPC Blogs

  “Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic.” The mission of an SEO (Search Engine Optimization) Strategist is to maximize the volume of inbound organic traffic from search engines to a website. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more. Effective SEO will require knowledge, understanding and interaction with different areas of a business (technical, marketing, management reporting etc) an SEO strategist will require a bigger picture understanding of business…

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Social Media Coordinator 2

Being a Social Media Coordinator : An Expert’s Approach

By | Ad Agency, Advertising, Adwords, Content Marketing, Marketing, Marketing Blogs, PPC Blogs

  “Social media is about the people! Not about your business. Provide for the people and the people will provide you.” We all know how important word of mouth is, and social networking is like word of mouth on steroids. Of course being a specialist in constantly – changing fields like Social Media and working with multiple brands in the social media marketing space is challenging. Most businesses see social media as a way to directly drive traffic to their website and force people to buy their products. Social media managers know that this is wrong. They understand that real…

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