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Adwords

SEO Strategist 2

Key Traits of SEO Strategist : An Expert’s Approach

By Ad Agency, Adwords, Content Marketing, Marketing, Marketing Blogs, PPC Blogs

  “Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic.” The mission of an SEO (Search Engine Optimization) Strategist is to maximize the volume of inbound organic traffic from search engines to a website. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more. Effective SEO will require knowledge, understanding and interaction with different areas of a business (technical, marketing, management reporting etc) an SEO strategist will require a bigger picture understanding of business…

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Social Media Coordinator 2

Being a Social Media Coordinator : An Expert’s Approach

By Ad Agency, Advertising, Adwords, Content Marketing, Marketing, Marketing Blogs, PPC Blogs

  “Social media is about the people! Not about your business. Provide for the people and the people will provide you.” We all know how important word of mouth is, and social networking is like word of mouth on steroids. Of course being a specialist in constantly – changing fields like Social Media and working with multiple brands in the social media marketing space is challenging. Most businesses see social media as a way to directly drive traffic to their website and force people to buy their products. Social media managers know that this is wrong. They understand that real…

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Media and Engagement Strategist 2

Being a Media & Engagement Strategist : An Expert’s Approach

By Ad Agency, Advertising, Adwords, Content Marketing, Marketing, Marketing Blogs, PPC Blogs

  “We don’t have a choice on whether we Do social media, the question is how well we DO it.” An Interactive Media & Engagement Strategist works with marketing and communication teams that use new technologies to develop digital strategies for clients’ brands. They oversee the development of compelling digital campaigns that support and redefine branding initiatives. Each social media network defines engagement a little bit differently based on the features and functionality of their platform. It’s important to understand how they measure engagement for you to measure the impact your social media marketing is having on your business. Our…

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audience-targeting-feature

AdWords : Audience Targeting at Campaign Level

By Advertising, Adwords, Feature Update, Marketing, Marketing Blogs, PPC Blogs

Stay informed in 60 words !! Audience Targeting at Campaign Level.Know about this big time saver feature in Google AdWords. Today we bring you -the new feature rolling out for Google AdWords –  Along with other marketing news about every platform from your favorite sites and blogs. Audience targeting in Google Adwords needs to be inculcated in clients reports. Read the full articles for shorts that interest you.   1. AdWords : Campaign level audience targeting now possible!     What’s new ? : Starting from Thursday , all advertisers on Google AdWords now have access to Audience Targeting at the…

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right-ppc-channel-2

A checklist to help you choose the right PPC Channel

By Ad Agency, Advertising, Adwords, Marketing, Marketing Blogs

Excerpts from the blog on ‘Adwords, Facebook & LinkedIn Advertising – Which is best for my business’ by Ivan Galtsov of Pixi. When it comes to marketing online, finding your ideal customer is the ultimate goal. Marketing 101 tells you that the first step is to define your target market. In a successful online campaign, this needs to be taken further – what is your ideal prospects background, dislikes, political alignment, financial situation, view of themselves? Paint your online campaign target with a broad brush, and you will see nothing but low relevancy traffic and time-wasters. Once you have defined…

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adwords-audit-11

How To Conduct A Complete AdWords Audit

By Ad Agency, Adwords, Marketing

Excerpts from the blog on ‘How to Conduct A Complete AdWords Audit’ by Oliver Wood of DigitalMonopoly. Audits are absolutely essential for AdWords accounts. Performing a comprehensive audit provides invaluable insight that can uncover hidden opportunities and boost the performance of your campaigns. Your campaigns could already be generating sales. But it is still strongly recommended to conduct audits every six months at the minimum. Here we look at how to conduct a complete audit for your AdWords account. I. Review Targeting Settings What makes AdWords such an effective platform is the level of control that advertisers have. If your…

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mobile-search-4

Google : Mobile Search more over Desktop

By Adwords, Marketing Blogs, PPC Blogs

Stay informed in 60 words !! Today we bring you news about Google’s Mobile search index move – to split search index and emphasize its mobile-first preference –  Along with other marketing news from your favorite sites and blogs. Read the full articles for shorts that interest you.   1. Google is going to split its search index, focusing on Mobile Search!!     What’s this about ? : Google announced that in the coming months, it is going to split it’s search results’ index into separate versions for mobile search and desktop. Now, mobile search will be prioritized over desktop! What…

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google-adwords-2

Google AdWords vs. Google AdWords Express

By Ad Agency, Advertising, Adwords

Excerpts from the blog on ‘Google AdWords vs. Google AdWords Express’ by Michael Venezia of Cool Nerds Marketing. Deciding which way to advertise, either the full Google AdWords platform or Google AdWords Express, is often a daunting task for small businesses. Even large businesses are faced with advertising challenges but often have years of advertising data to look back on when calling the shots. Once a company agrees to move into the digital space, either for the first time or more aggressively, a host of new questions arises. One common question we seem to hear over and over is “what’s…

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flashbyte-7-feature

Google Keyword Planner – No free Keyword data Anymore !!!

By Advertising, Adwords, Feature Update, Keywords, Marketing Blogs

Stay informed in 60 words !! Today we bring you the news about the end of free keyword search data in Google keyword Planner –  Along with other marketing news from your favorite sites and blogs. Read the full articles for shorts that interest you.   1. Google Keyword Planner is taking away the free perks     What’s the bad news ? : The days of free monthly keyword search data for everyone using Keyword Planner without running an active campaign are gone, if you want full access to the Keyword Planner from now on you are now going to…

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copy-of-flash-1

Weekly Marketing News – Sep 2016

By Adwords, Feature Update, Marketing Blogs, PPC Blogs

Stay informed in 60 words !! Go over everything that happened in Marketing , Advertising – right from your favorite blogs over the  month. In just sixty words each. No clutter. Just gist. Read the full articles for shorts that interest you.   1.  Twitter Ads : Loophole for relaxed character limit     What ? : Twitter  announced it was beginning to officially roll out some big changes to loosen its 140-character limits. Same doesn’t apply to Twitter Ads. What No Longer Counts Toward Twitter’s 140-Character Limit ? :  Media Attachments –  Videos , GIFs , Images  Quote Tweets &…

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