AdWords accounts : Manage many with one email address

By Adwords, Feature Update, Marketing, Marketing Blogs

Stay informed in 60 words !! AdWords accounts managing has become easier with the new added functionality. Read about this : Along with other marketing news from all your favorite marketing blogs. Read the full articles for shorts that interest you. 1.  Google AdWords accounts : One email address to log in to multiple accounts     What ? : Google has made a change to the AdWords Managing accounts crisis – Now you can connect up to five AdWords accounts to one email. Why ? : For managers of multiple Google AdWords accounts, logging in and out of each account is a productivity…

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Fashion brands feature

Marketing 101: Fashion Brands by Instagram

By Ad Agency, Advertising, Adwords, Feature Update, Marketing, Marketing Blogs

Stay informed in 60 words !! Today we bring you the inside view of the Instagram’s new marketing guide for Fashion Brands – The  ‘Feed Fashion’ report. Along with other marketing news from your favorite sites and blogs. Read the full articles for shorts that interest you. 1.  Instagram : A new guide for Fashion Brands     What ? :  Instagram releases a “Feed Fashion” report to provide insights for marketers on how to improve on platform performance What is in this report ? While 50% of the Instagrammers follow a brand , 45% of Instagrammers in Europeans follow a…

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No more YouTube Ads on unfriendly sites !!

By Advertising, Adwords, Feature Update, Marketing

Stay informed in 60 words !! We understand you don’t have the time to catch up with all the Marketing news every day. So we cut the clutter and deliver them, in 60-word shorts.  We pick-up articles from all your favorite marketing blogs and present you with the gist. >”Six news in Sixty Words” < Read the full articles for shorts that interest you. 1.  No more YouTube ads on non-advertiser-friendly sites     What ? :  YouTube is now notifying publishers when removing monetization from videos that are not advertiser-friendly Why ? : Because YouTube cares. YouTube is protecting its advertisers from…

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Google AdWords Youtube Reports – Analyzing Video Ads

By Ad Agency, Advertising, Adwords, Marketing

“We are operating in a world where one good video can lead to a massive social following.” That’s true! Riddle me this: Why do people buy quarter-inch drill bits? While there are a million possible answers to this question, Leo McGinneva offers perhaps the most interesting explanation. “They don’t want quarter-inch bits. They want quarter-inch holes,” he explains. This notion suggests that as consumers, we aren’t after all the bells and whistles as much as the solutions they provide. In other words, we don’t want to know what brands are selling, we want to know what’s in it for us. Not…

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Understanding Google AdWords Analytics Reports

By Ad Agency, Adwords, Marketing

“Get the Facts, Be Sure and then Decide.” Ezra Taft Benson Picture the scene: It’s 10am on a Monday and you’re sitting in a meeting room surrounded by tired-looking colleagues, all hoping the speaker will hurry up already because it’s time for some coffee. Someone proposes a solution based on the latest data and you can feel the collective sense of relief that finally, a decision can be made. Coffee time? Not so fast! Generally, the client makes a claim based on web analytics data and wants to jump right into action and use it to make a business decision….

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[Infographic] 10 Steps to AdWords Analytics Reports

By Ad Agency, Adwords, Marketing

Work smarter not harder! We drafted 250 articles for our homepage and magazine, produced 60 videos, and conducted more than 200 photo shoots! You must have seen statistics like these many times. That’s a lot and every marketing office is producing content at a rapid pace. Relevant content in the right form at the right time can be a very powerful tool, specifically for fund raising and stewardship—and ultimately for moving the needle for your institution. But are your efforts bringing results? Are they successful in connecting to your targeted audience? Are they bringing you the required traffic? All this…

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Google AdWords Custom Reports for Clients 2

[Infographic] Google AdWords Custom Reports for Clients

By Ad Agency, Adwords, Marketing

“Reports help to predict trends, and this is an advantage towards increasing profits.” If you’re anything like me, you’ve participated in a couple of DIY home improvement projects. At the beginning of these projects, with YouTube training videos as my sidekick, I have an irrational sense of confidence in my handyman abilities. When I’m tracking down my supplies at the local hardware store, I often find the products priced and displayed as “good,” “better” and “best.” The frugal side of me tries to argue that “good” is good enough, but is there something about the “best” product that will secure…

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15 minute Guide to Google AdWords Client Reports [Free Sample]

By Ad Agency, Adwords, Marketing

 “Reporting is the most important client communication after onboarding!”  Wanted: Executive experienced in data, digital, social & search. The ability to simultaneously and efficiently handle up to dozens of stakeholders (often with competing interests) a must. A successful candidate is skilled at managing up, managing down and balancing a P&L. Old-school thinkers need not apply! I applied! And I never looked back again! From the day I joined PPCGeeks, my only focus was to learn as fast I could. I quickly found a mentor in Bethany. I read and implemented everything she suggested. I should say that I owe a lot…

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[Infographic] 8 Steps to AdWords Audit Reports

By Ad Agency, Adwords, Marketing

“To optimize the whole, we must sub-optimize the parts.” – W. Edwards Deming Even before knowing how to optimize we need to understand the need to optimize something. For example, the difference between setting up a campaign and its optimization is the same as the difference between setting up a pipeline system and finding a leak in an existing one – In the first case you know that your goal is to connect the different pipes, while in the second case you’re supposed to locate the leak source in the darkness, and without the proper tools you’ll find a very…

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