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Facebook Ad Metrics

Facebook Ads vs. Google Ads: Strategic Insights from the Founder of ConversionEngine

By Advertising, Adwords, Digital Marketing, Facebook Ad Metrics

Joe Putnam owns the performance marketing agency ConversionEngine where his team helps eCommerce stores use Facebook, Instagram, and Google Ads (formerly Google Adwords) to 2X-10X their sales. He’s helped businesses grow their SEO traffic 17X, rank top 3 for highly competitive short-tail SEO terms, and grow year-over-year sales 70%. When we decided to put together a high level overview of Facebook Ads vs. Google Ads, Joe was kind enough to sit down with us and explain his perspective on the two platforms from both the 10,000 feet view and the ground level. In this article we’ll share his insights about the essential considerations that anyone…

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Going Beyond eCommerce: How to Calculate Return on Ad Spend for Subscription Services and Complex B2B Sales

Going Beyond eCommerce: How to Calculate Return on Ad Spend for Subscription Services and Complex B2B Sales

By Digital Marketing, Facebook Ad Metrics, facebook ads, Google Analytics, Reporting Tool

In writing this article, we consulted with Adam Dolan, founder of First Spark Digital. We’d like to thank Adam for sharing his time, knowledge, and expertise on this topic! Calculating your return on advertising spend (ROAS) has varying levels of complexity depending on the type of business that you’re a part of or the type of business that you serve. With eCommerce businesses, for example, ROAS on your pay per click (PPC) campaigns with Google Adwords and Facebook ads is straightforward. But what about when you need to calculate it for subscription services? Or more complex B2B sales? In this article, we…

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30+ Facebook Analysis Tools for Digital Agencies

30+ Facebook Analysis Tools for Digital Agencies

By Digital Marketing, Facebook Ad Metrics, facebook ads, Reporting Tool, Social Media

What’s the best tool on the market to help manage, analyze, and grow client Facebook accounts? There are a few things agencies should take into consideration when trying to make this determination: Do you need invoicing, budgeting, and reporting functionality for the Facebook, Instagram, and Google Adwords accounts that you manage? Are user sentiment, social listening, A.I., and machine learning necessary? How in-depth do the analytics need to go? Will post scheduling functionality help you save time? Facebook tools have greatly varying features. Some only perform one task, such as reporting. Others provide all-in-one functionality that will enable you to…

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Social Media Dashboard: Share Client Campaigns’ Performance in One Place

Social Media Dashboard: Share Client Campaigns’ Performance in One Place

By About ReportGarden, Advertising, Facebook Ad Metrics, Reporting Tool, Social Media

When you’re managing and reporting on social media campaigns for several clients, you need: Quick access to social media analytics across campaigns and platforms Differing levels of visibility into, and updates on, client campaigns. Pulling that data together manually takes hours. But a dashboard makes that information easily accessible — if you have the right reporting tool and template. If you build our social media dashboard template for yourself (instructions and screenshots included below), you’ll have a professional, client-facing dashboard that updates daily. You can customize this social media dashboard with the metrics you and your clients care about, whether that’s…

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Quintly Alternatives: Social Media Reporting for Digital Agencies

Quintly Alternatives: Social Media Reporting for Digital Agencies

By Facebook Ad Metrics, Google Analytics, Reporting Tool, Social Media

Quintly is an all-in-one analytics tool designed to track, analyze, and report on various social media metrics. It connects with social media platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest. While Quintly does a good job of tracking and reporting, there are a few areas where agency users report it falling short of their intended needs: The basic level plan only allows for monitoring of up to five social media accounts. If you need to track more than this, you’ll have to upgrade to the next highest plan, which is $255/month. Support can take a while — we sent an email, and…

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facebook-metrics

Facebook Metrics Simplified: What Marketers Need To Know

By Facebook Ad MetricsNo Comments

Facebook marketing is emerging as a huge craze for many businesses. And why not, today Facebook is one of the most powerful marketing platforms which empower the marketers to reach a huge base of the target audience and grow business revenues. But, how do you figure out if this platform is really beneficial for you? Well, unless you are able to measure what’s really working and what isn’t, it would all be GUESS WORK! This is where Facebook Metrics comes in. Facebook Metrics help you measure and monitor the real impact of your marketing campaigns so that you can quickly…

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Facebook Page metrics1

Why Facebook Metrics Never Work Out The Way You Plan?

By Facebook Ad MetricsNo Comments

Are you tracking your Facebook metrics? Or you still wondering what works best on your Facebook page? Have you ever thought why your Facebook Metrics is not showing you the data you wanted to see? I have answers to all your questions: The answer is you are tracking the wrong metrics for your campaigns, which is leading to make blunders again and again. This article will help you understand where you are going wrong and which metrics are the most important that you need to keep an eye on. The strategy / game plan of Facebook Ads at your agency…

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