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Going Beyond eCommerce: How to Calculate Return on Ad Spend for Subscription Services and Complex B2B Sales

Going Beyond eCommerce: How to Calculate Return on Ad Spend for Subscription Services and Complex B2B Sales

By Digital Marketing, Facebook Ad Metrics, facebook ads, Google Analytics, Reporting Tool

In writing this article, we consulted with Adam Dolan, founder of First Spark Digital. We’d like to thank Adam for sharing his time, knowledge, and expertise on this topic! Calculating your return on advertising spend (ROAS) has varying levels of complexity depending on the type of business that you’re a part of or the type of business that you serve. With eCommerce businesses, for example, ROAS on your pay per click (PPC) campaigns with Google Adwords and Facebook ads is straightforward. But what about when you need to calculate it for subscription services? Or more complex B2B sales? In this article, we…

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Why First and Last-Touch Attribution Aren’t Enough (and What to Do About It)

Why First and Last Touch Attribution Aren’t Enough (and What to Do About It)

By Google Analytics

If your client asked you today, “How many leads did your SEO/social media/PPC strategy land for us this month?,” what would you say? Would you say something about Twitter engagement, long-term brand marketing, and “staying top-of-mind”? Or would you be able to confidently say, “Last month, we drove 12,000 quality traffic hits to your blog and converted at least 2% of that into leads”? Attribution modeling, when done right, helps you respond with the latter (quantitatively) and do it in a visual way. The problem is, while any VP of marketing wants the agency they hire to own the content marketing channel…

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Quintly Alternatives: Social Media Reporting for Digital Agencies

Quintly Alternatives: Social Media Reporting for Digital Agencies

By Facebook Ad Metrics, Google Analytics, Reporting Tool, Social Media

Quintly is an all-in-one analytics tool designed to track, analyze, and report on various social media metrics. It connects with social media platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest. While Quintly does a good job of tracking and reporting, there are a few areas where agency users report it falling short of their intended needs: The basic level plan only allows for monitoring of up to five social media accounts. If you need to track more than this, you’ll have to upgrade to the next highest plan, which is $255/month. Support can take a while — we sent an email, and…

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Infographic: 10 benefits of a Client Reporting tool

By Google Analytics, Reporting Tool, web analytics

From bid management to keyword research, there are numerous platforms out there, which claim to ease the life of marketers. On average, marketers or agency personnel use around 12 different client reporting tools. To elaborate how this affects marketing agencies, let’s assume that an agency staffer spends around 4-5 hours every month for a client only on creating digital reports. And on average agency staffers handle about 10 clients each. Also, let’s assume it takes an average of 4 hours to create a single report. There effectively, the staffer would be spending one entire week only on creating reports – something that can be simplified or…

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Google Analytics Metrics

The Ultimate Guide To Google Analytics Metrics

By Google AnalyticsNo Comments

When you are a brand with a website with useful content or unique products, your website is destined to attract an audience. Even so, you must be able to hold and convert the potential customers into loyal customers. This all depends on how you choose to optimize and use these Google Analytics Metrics so that they best fit your brand and website. But out of all what does Google Analytics track? There are so many different ways that a website can increase their rates of retention and conversion. But prior to taking on the endeavour you must figure out which…

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facebook-live-6

Now schedule your Facebook Live Broadcasts!!

By Feature Update, Google Analytics, Marketing, Marketing Blogs, PPC Blogs

Stay informed in 60 words !! Know about the update where you can schedule your Facebook Live broadcast. Today we bring you – Updates on Facebook’s live streaming product, Facebook Live – Along with other marketing news from your favorite sites and blogs. Read the full articles for shorts that interest you.   1. Facebook launches Scheduling option for “Facebook Live”.     What’s the update about ? : In April of this year, Facebook launched its live streaming product, Facebook Live, which allows anyone with a Facebook account to become a broadcaster. Now, Facebook is making it easy for…

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google-analytics-custom-reports-1

[Infographic] Google Analytics Custom Reports for Clients

By Ad Agency, Advertising, Google Analytics

“The goal is to turn data into information, and information into insight.” In 1910, Scottish writer and poet Andrew Lang said, “He uses statistics as a drunken man uses lampposts—€”for support rather than illumination.” Decades later, many modern businesses still do just that, using data to support rather than drive their decisions. Why? After all, data really is valuable only if it helps a company make better decisions. Your organization might be sitting on the world’s largest data pile, but it’s useless unless you have the means to translate it into insights that drive your business. With that in mind,…

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google-analytics-client-reports-26

A Definitive Guide to Real-Time Google Analytics Client Reports

By Ad Agency, Advertising, Google Analytics, Reporting Tool

“Data! Data! Data! I can’t make bricks without clay!”  – Sir Arthur Conan Doyle Sir Conan Doyle’s famous fictional detective, Sherlock Holmes, couldn’t form any theories or draw any conclusions until he had sufficient data. Data is the basic building block of everything we do in analytics: the reports we build, the analyses we perform, the decisions we influence, and the optimizations we derive. When you’re battling for a competitive advantage in business, analytics data can be equally important to your success. Well over a year ago now, I found myself in a bit of a situation. A new client…

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flashbyte-8-feature

Google search links : Get ”AMP”-ed up !!

By Feature Update, Google Analytics, Marketing, Marketing Blogs

Stay informed in 60 words !! Know about the AMP – Accelerated mobile pages .Today we bring you – AMPS expansion and the What ? Why ? How ? about Google’s AMPs –  Along with other marketing news from your favorite sites and blogs. Read the full articles for shorts that interest you.   1. Google’s expansion of AMP across mobile search results     What’s this about ? : Incase you missed it early , accelerated mobile pages surfaced on mobile search results in February 2016. Though the AMPs were restricted only to the Top Stories area , now Google has…

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Google analytics reports

Google Analytics Reports Like You’ve Never Seen Them Before

By Ad Agency, Google AnalyticsNo Comments

Three statisticians went hunting in the woods. Before long, one of them pointed to a plump pigeon in a tree, and the three of them stopped and took aim. The first fired, missing the bird by a couple of inches to the left. Immediately afterwards the second fired, but also missed, a couple of inches to the right. The third put down his gun exclaiming, “Great shooting lads, on average I reckon we got it…” This remains one of my favourite analysis stories ever. Back in the day, if you had a business all you had to do was promote…

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