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15+ Top Client Dashboards: Different Tools for Different Agency Needs

15+ Top Client Dashboards: Different Tools for Different Agency Needs

By Google Analytics, Marketing, Reporting Tool, web analytics

Client dashboards are powerful tools to present KPIs to your clients in a professional and visually-pleasing way, while also saving you time and improving your operational efficiencies. With growing competition among marketing agencies, selecting the right tool can be the difference that gives you the edge in increasing customer satisfaction and winning new business. How Can You Choose the Right Client Dashboard Tool for Your Business? Depending on the specific needs of your agency, certain dashboard tools will meet your needs better than others. For example, if you’re a small to medium sized agency (SMA) you have a smaller team, manage fewer clients and typically…

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Going Beyond eCommerce: How to Calculate Return on Ad Spend for Subscription Services and Complex B2B Sales

Going Beyond eCommerce: How to Calculate Return on Ad Spend for Subscription Services and Complex B2B Sales

By Digital Marketing, Facebook Ad Metrics, facebook ads, Google Analytics, Reporting Tool

In writing this article, we consulted with Adam Dolan, founder of First Spark Digital. We’d like to thank Adam for sharing his time, knowledge, and expertise on this topic! Calculating your return on advertising spend (ROAS) has varying levels of complexity depending on the type of business that you’re a part of or the type of business that you serve. With eCommerce businesses, for example, ROAS on your pay per click (PPC) campaigns with Google Adwords and Facebook ads is straightforward. But what about when you need to calculate it for subscription services? Or more complex B2B sales? In this article, we…

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Why First and Last-Touch Attribution Aren’t Enough (and What to Do About It)

Why First and Last Touch Attribution Aren’t Enough (and What to Do About It)

By Google Analytics

If your client asked you today, “How many leads did your SEO/social media/PPC strategy land for us this month?,” what would you say? Would you say something about Twitter engagement, long-term brand marketing, and “staying top-of-mind”? Or would you be able to confidently say, “Last month, we drove 12,000 quality traffic hits to your blog and converted at least 2% of that into leads”? Attribution modeling, when done right, helps you respond with the latter (quantitatively) and do it in a visual way. The problem is, while any VP of marketing wants the agency they hire to own the content marketing channel…

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Quintly Alternatives: Social Media Reporting for Digital Agencies

Quintly Alternatives: Social Media Reporting for Digital Agencies

By Facebook Ad Metrics, Google Analytics, Reporting Tool, Social Media

Quintly is an all-in-one analytics tool designed to track, analyze, and report on various social media metrics. It connects with social media platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest. While Quintly does a good job of tracking and reporting, there are a few areas where agency users report it falling short of their intended needs: The basic level plan only allows for monitoring of up to five social media accounts. If you need to track more than this, you’ll have to upgrade to the next highest plan, which is $255/month. Support can take a while — we sent an email, and…

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Infographic: 10 benefits of a Client Reporting tool

By Google Analytics, Reporting Tool, web analytics

From bid management to keyword research, there are numerous platforms out there, which claim to ease the life of marketers. On average, marketers or agency personnel use around 12 different client reporting tools. To elaborate how this affects marketing agencies, let’s assume that an agency staffer spends around 4-5 hours every month for a client only on creating digital reports. And on average agency staffers handle about 10 clients each. Also, let’s assume it takes an average of 4 hours to create a single report. There effectively, the staffer would be spending one entire week only on creating reports – something that can be simplified or…

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