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Content Marketing

Why Siege Media’s Owner Didn’t Hire Executive Help (And How He Handles Agency Growing Pains)

By Content Marketing, Digital Marketing, Marketing, SEO

No one likes to be micromanaged. Siege Media’s Ross Hudgens is no exception. Unlike many entrepreneurs, Ross was content to be an employee. His manager gave him the freedom to control project direction and trusted him to make good decisions. But when the agency he worked for brought in a big-shot manager, that person revoked the creative freedom Ross had grown to love. That gave Ross the push he needed to found Siege Media, an SEO agency specializing in link building. Six years later, he’s the proud owner of a $5M+ agency. He oversees 61 employees and boasts an enviable…

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January 2, 2019
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digital-ad-agencies-in-toronto-61

The 50 Fastest-Growing Digital Ad Agencies in Toronto

By Ad Agency, Advertising, Content Marketing, Marketing, PPC BlogsNo Comments

“The fact that over 50 percent of the residents of Toronto are not from Canada, that is always a good thing, creatively, and for food especially. That is easily a city’s biggest strength, and it is Toronto’s unique strength.”- Anthony Bourdain Toronto’s location on the northwestern shore of Lake Ontario, which forms part of the border between Canada and the United States and its access to Atlantic shipping and to the major U.S. industrial centres have enabled Toronto to become an important international trading centre. Most importantly, its central location, along with a host of political policies favouring international trade, places…

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March 10, 2018
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Landing Page

5 Effective Tactics To Boost A Landing Page Conversion Rate

By Advertising, Content Marketing, Marketing

Marketers work tremendously hard to target the correct keywords, create persuasive ad copies, and drive the prospective customers to click on their advertisements, all this is done with the positive hopes of capturing them as a lead. Sadly, in reality, the actual conversion rates do not match their expectations. To combat this loss, marketers try to further pump up their paid search spend to attract more traffic, but by doing so, they actually end up conserving their murky conversion rate. So how can marketers convert their visitors into leads? How can they keep those consumers engaged and ensure that don’t…

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October 18, 2017
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Content Strategy

A 5-Step Content Strategy to Clean Clutter

By Content Marketing

We all know that content is the king in the world of SEO and online reputation establishment. Did you know that 88 percent of B2B marketers currently use content strategy as a part of their overall marketing master plan? Did you know that content marketing generates three times as many leads as outbound advertising efforts? Sixty-eight percent of people using the Internet spend time reading about brands that interest them. Eighty percent report that they appreciate learning about a company through the content that it creates. Why are all these numbers quoted in the beginning of this guide? They state…

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August 17, 2017
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Social Media Influencers 31

Growth Hacks From Top 30 Social Media Influencers

By Content Marketing, Marketing, Marketing Blogs

“Social Media sites creates an illusion of connectivity.” –Malay Shah  An influencer is quite simply someone who carries influence over others. Social media influencers are someone who wields that influence through social media. The form of influence can vary and no two influencers are the same. Social media platforms like Facebook and Twitter are great places to engage with your family, friends, and favorite celebrities, but where should you go to connect with influencers in your industry? LinkedIn of course! One of the great things about LinkedIn is it isn’t the same kind of networking that happens at conventions, where…

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June 29, 2017
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advertising agencies sydney 70

Top 50 Digital Advertising Agencies Sydney

By Ad Agency, Advertising, Content Marketing, Marketing, PPC BlogsNo Comments

“One of the great thing about Sydney is that it has a great acceptance of everyone and everything. It’s an Incredibly tolerant city, a city with a huge multicultural basis .”- Baz Luhrmann Sydney is a vibrant, laid-back beach city with an incredible array of activities. It is famous for its Opera House, its postcard-perfect beaches and its glorious natural harbor. But these are just small parts of what makes the city one of the world’s great urban centers. Dig into Sydney’s origins as a penal colony to understand what an unlikely success story it is. Mingle at every opportunity with…

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June 13, 2017
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SEO Director 2

Being An SEO Director:An Expert’s Approach

By Advertising, Adwords, Content Marketing, Marketing, Marketing Blogs, PPC Blogs

“SEO is not about building links, it’s about building relationship to earn the links.” The mission of an SEO (Search Engine Optimization) director is to maximize the volume of inbound organic traffic from search engines to a website. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more. Because effective SEO will require knowledge, understanding and interaction with different areas of a business (technical, marketing, management reporting etc) an SEO director will require a bigger picture understanding of business strategy and…

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February 17, 2017
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Branch Manager 2

The Best SEO Techniques to follow : An Expert’s Approach

By Advertising, Adwords, Content Marketing, Marketing, Marketing Blogs, PPC Blogs

“The true measure of the value of any business leader and manager is performance.” Managing and overseeing branch personnel, supervising branch operations, and ensuring efficient operation on a day-to-day basis. Improving productivity and streamlining branch activities to maximise results and achieve peak performance levels. Effective SEO will require knowledge, understanding and interaction with different areas of a business (technical, marketing, management reporting etc) an SEO strategist will require a bigger picture understanding of business strategy and objectives. Our interview today is with Branch Manager – Meet Nathan Elly A passionate digital marketer specialising in business development and long-term strategy. Experience…

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February 16, 2017
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SEO Manager 12

Being an SEO Manager:An Expert’s Approach

By Advertising, Adwords, Content Marketing, Marketing, Marketing Blogs, PPC Blogs

“It’s not that ‘content is king,’ but content certainly is the Hand of the King.” The mission of an SEO (Search Engine Optimization) Manager is to maximize the volume of inbound organic traffic from search engines to a website. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more. Effective SEO will require knowledge, understanding and interaction with different areas of a business (technical, marketing, management reporting etc) an SEO strategist will require a bigger picture understanding of business strategy and…

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February 15, 2017
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SEO Strategist 2

Key Traits of SEO Strategist : An Expert’s Approach

By Ad Agency, Adwords, Content Marketing, Marketing, Marketing Blogs, PPC Blogs

  “Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic.” The mission of an SEO (Search Engine Optimization) Strategist is to maximize the volume of inbound organic traffic from search engines to a website. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more. Effective SEO will require knowledge, understanding and interaction with different areas of a business (technical, marketing, management reporting etc) an SEO strategist will require a bigger picture understanding of business…

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January 27, 2017
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