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Content Marketing

Landing Page

5 Effective Tactics To Boost A Landing Page Conversion Rate

By | Advertising, Content Marketing, Marketing

Marketers work tremendously hard to target the correct keywords, create persuasive ad copies, and drive the prospective customers to click on their advertisements, all this is done with the positive hopes of capturing them as a lead. Sadly, in reality, the actual conversion rates do not match their expectations. To combat this loss, marketers try to further pump up their paid search spend to attract more traffic, but by doing so, they actually end up conserving their murky conversion rate. So how can marketers convert their visitors into leads? How can they keep those consumers engaged and ensure that don’t move on to a competitors’ website? The answer is pretty simple, by concentrating on how to convert the current traffic rather than driving more of them. And the best way to do that is to focus on the landing pages. Landing pages are one of the most crucial elements in…

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Content Strategy

A 5-Step Content Strategy to Clean Clutter

By | Content Marketing

We all know that content is the king in the world of SEO and online reputation establishment. Did you know that 88 percent of B2B marketers currently use content strategy as a part of their overall marketing master plan? Did you know that content marketing generates three times as many leads as outbound advertising efforts? Sixty-eight percent of people using the Internet spend time reading about brands that interest them. Eighty percent report that they appreciate learning about a company through the content that it creates. Why are all these numbers quoted in the beginning of this guide? They state that the content you produce is a central aspect of your marketing strategy. This is the main reason why you have to take content creation seriously. If you lack the experience and the knowledge, you’re at a risk of committing a number of content mistakes. Content clutter ranks among the…

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Social Media Influencers 31

Growth Hacks From Top 30 Social Media Influencers

By | Content Marketing, Marketing, Marketing Blogs

“Social Media sites creates an illusion of connectivity.” –Malay Shah  An influencer is quite simply someone who carries influence over others. Social media influencers are someone who wields that influence through social media. The form of influence can vary and no two influencers are the same. Social media platforms like Facebook and Twitter are great places to engage with your family, friends, and favorite celebrities, but where should you go to connect with influencers in your industry? LinkedIn of course! One of the great things about LinkedIn is it isn’t the same kind of networking that happens at conventions, where you’re wearing a name tag, trying to meet strangers, and awkwardly attempting to make small talk. LinkedIn is networking without the pressure. Here’s how to get the most out of it. Influencer marketing is the best way for brands to spread the word about their product, but whom a brand…

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advertising agencies sydney 70

Top 50 Digital Advertising Agencies Sydney

By | Ad Agency, Advertising, Content Marketing, Marketing, PPC Blogs | No Comments

“One of the great thing about Sydney is that it has a great acceptance of everyone and everything. It’s an Incredibly tolerant city, a city with a huge multicultural basis .”- Baz Luhrmann Sydney is a vibrant, laid-back beach city with an incredible array of activities. It is famous for its Opera House, its postcard-perfect beaches and its glorious natural harbor. But these are just small parts of what makes the city one of the world’s great urban centers. Dig into Sydney’s origins as a penal colony to understand what an unlikely success story it is. Mingle at every opportunity with Sydneysiders, who may be the friendliest, most laid-back urbanites on the planet. This jewel of the South Pacific is home to some of the big Digital ad agencies in Australia. If one word can sum up a city, the word describing Sydney Australia is diversity. This is a city of…

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digital-ad-agencies-in-toronto-61

The 50 Fastest-Growing Digital Ad Agencies in Toronto

By | Ad Agency, Advertising, Content Marketing, Marketing, PPC Blogs | No Comments

“The fact that over 50 percent of the residents of Toronto are not from Canada, that is always a good thing, creatively, and for food especially. That is easily a city’s biggest strength, and it is Toronto’s unique strength.”- Anthony Bourdain The city of Toronto is continuously shaped and reshaped by the innovative forces at work, which makes the city, ambitious and alive. Toronto’s rich multicultural diversity is expressed by the more than 200 distinct ethnic origin inhabitants. This creates a sense of place and a feeling of belonging, and makes the city striking and captivating for Digital ad agencies and businesses. Toronto, home to some of the big Digital ad agencies in North America, is every marketer’s dream. Full of inspiration and talent for design, advertising, and branding, the best and brightest gravitate to the many digital ad agencies that are widespread throughout the city. The creative and vibrant environment…

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SEO Director 2

Being An SEO Director:An Expert’s Approach

By | Advertising, Adwords, Content Marketing, Marketing, Marketing Blogs, PPC Blogs

“SEO is not about building links, it’s about building relationship to earn the links.” The mission of an SEO (Search Engine Optimization) director is to maximize the volume of inbound organic traffic from search engines to a website. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more. Because effective SEO will require knowledge, understanding and interaction with different areas of a business (technical, marketing, management reporting etc) an SEO director will require a bigger picture understanding of business strategy and objectives. Our interview today is with SEO Director – Meet Steve Toth He began working in social media in 2009; He has managed accounts for everything from major label recording artists to publicly traded companies. He has now transitioned into the evolving world of content marketing. He is very excited about…

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Branch Manager 2

The Best SEO Techniques to follow : An Expert’s Approach

By | Advertising, Adwords, Content Marketing, Marketing, Marketing Blogs, PPC Blogs

“The true measure of the value of any business leader and manager is performance.” Managing and overseeing branch personnel, supervising branch operations, and ensuring efficient operation on a day-to-day basis. Improving productivity and streamlining branch activities to maximise results and achieve peak performance levels. Effective SEO will require knowledge, understanding and interaction with different areas of a business (technical, marketing, management reporting etc) an SEO strategist will require a bigger picture understanding of business strategy and objectives. Our interview today is with Branch Manager – Meet Nathan Elly A passionate digital marketer specialising in business development and long-term strategy. Experience gained from a multitude of SEO disciplines combined into a role which supports and progresses online businesses. Core business values have and will always revolve around integrity, with the aim of providing genuine value to clients and staff members. Sharing some of his SEO Strategies, it’s truly an honor to…

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SEO Manager 12

Being an SEO Manager:An Expert’s Approach

By | Advertising, Adwords, Content Marketing, Marketing, Marketing Blogs, PPC Blogs

“It’s not that ‘content is king,’ but content certainly is the Hand of the King.” The mission of an SEO (Search Engine Optimization) Manager is to maximize the volume of inbound organic traffic from search engines to a website. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more. Effective SEO will require knowledge, understanding and interaction with different areas of a business (technical, marketing, management reporting etc) an SEO strategist will require a bigger picture understanding of business strategy and objectives. Our interview today is with a SEO Manager – Meet Elijah-Blue Vieau Elijah has helped companies both local and international achieve their content-driven marketing goals. According to him, successful digital marketing is all about attention and interaction. He believes that every great campaign starts with an idea, and turning…

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SEO Strategist 2

Key Traits of SEO Strategist : An Expert’s Approach

By | Ad Agency, Adwords, Content Marketing, Marketing, Marketing Blogs, PPC Blogs

  “Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic.” The mission of an SEO (Search Engine Optimization) Strategist is to maximize the volume of inbound organic traffic from search engines to a website. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more. Effective SEO will require knowledge, understanding and interaction with different areas of a business (technical, marketing, management reporting etc) an SEO strategist will require a bigger picture understanding of business strategy and objectives. Our interview today is with a SEO Strategist – Meet Tyler Weber Tyler is a SEO Professional in Minneapolis/St. Paul, MN. He specializes in digital marketing strategy development and inbound marketing. Google Analytics Certified and he has a background in public relations and non-profit. He takes ownership…

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Social Media Coordinator 2

Being a Social Media Coordinator : An Expert’s Approach

By | Ad Agency, Advertising, Adwords, Content Marketing, Marketing, Marketing Blogs, PPC Blogs

  “Social media is about the people! Not about your business. Provide for the people and the people will provide you.” We all know how important word of mouth is, and social networking is like word of mouth on steroids. Of course being a specialist in constantly – changing fields like Social Media and working with multiple brands in the social media marketing space is challenging. Most businesses see social media as a way to directly drive traffic to their website and force people to buy their products. Social media managers know that this is wrong. They understand that real people use social media. Hence, they run marketing strategies that are focused at building relationships with these people. They turn the spotlight on the ‘social’ in social media by creating & sharing content and asking & answering questions. This helps build a royal fan base. Our interview today is with…

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