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Content Marketing

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The 50 Fastest-Growing Digital Ad Agencies in Toronto

By | Ad Agency, Advertising, Content Marketing, Marketing, PPC Blogs | No Comments

“The fact that over 50 percent of the residents of Toronto are not from Canada, that is always a good thing, creatively, and for food especially. That is easily a city’s biggest strength, and it is Toronto’s unique strength.”- Anthony Bourdain The city of Toronto is continuously shaped and reshaped by the innovative forces at work, which makes the city, ambitious and alive. Toronto’s rich multicultural diversity is expressed by the more than 200 distinct ethnic origin inhabitants. This creates a sense of place and a feeling of belonging, and makes the city striking and captivating for Digital ad agencies and businesses. Toronto, home to some of the big Digital ad agencies in North America, is every marketer’s dream. Full of inspiration and talent for design, advertising, and branding, the best and brightest gravitate to the many digital ad agencies that are widespread throughout the city. The creative and vibrant environment…

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SEO Director 2

Being An SEO Director:An Expert’s Approach

By | Advertising, Adwords, Content Marketing, Marketing, Marketing Blogs, PPC Blogs

“SEO is not about building links, it’s about building relationship to earn the links.” The mission of an SEO (Search Engine Optimization) director is to maximize the volume of inbound organic traffic from search engines to a website. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more. Because effective SEO will require knowledge, understanding and interaction with different areas of a business (technical, marketing, management reporting etc) an SEO director will require a bigger picture understanding of business strategy and objectives. Our interview today is with SEO Director – Meet Steve Toth He began working in social media in 2009; He has managed accounts for everything from major label recording artists to publicly traded companies. He has now transitioned into the evolving world of content marketing. He is very excited about…

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Branch Manager 2

The Best SEO Techniques to follow : An Expert’s Approach

By | Advertising, Adwords, Content Marketing, Marketing, Marketing Blogs, PPC Blogs

“The true measure of the value of any business leader and manager is performance.” Managing and overseeing branch personnel, supervising branch operations, and ensuring efficient operation on a day-to-day basis. Improving productivity and streamlining branch activities to maximise results and achieve peak performance levels. Effective SEO will require knowledge, understanding and interaction with different areas of a business (technical, marketing, management reporting etc) an SEO strategist will require a bigger picture understanding of business strategy and objectives. Our interview today is with Branch Manager – Meet Nathan Elly A passionate digital marketer specialising in business development and long-term strategy. Experience gained from a multitude of SEO disciplines combined into a role which supports and progresses online businesses. Core business values have and will always revolve around integrity, with the aim of providing genuine value to clients and staff members. Sharing some of his SEO Strategies, it’s truly an honor to…

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Being an SEO Manager:An Expert’s Approach

By | Advertising, Adwords, Content Marketing, Marketing, Marketing Blogs, PPC Blogs

“It’s not that ‘content is king,’ but content certainly is the Hand of the King.” The mission of an SEO (Search Engine Optimization) Manager is to maximize the volume of inbound organic traffic from search engines to a website. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more. Effective SEO will require knowledge, understanding and interaction with different areas of a business (technical, marketing, management reporting etc) an SEO strategist will require a bigger picture understanding of business strategy and objectives. Our interview today is with a SEO Manager – Meet Elijah-Blue Vieau Elijah has helped companies both local and international achieve their content-driven marketing goals. According to him, successful digital marketing is all about attention and interaction. He believes that every great campaign starts with an idea, and turning…

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SEO Strategist 2

Key Traits of SEO Strategist : An Expert’s Approach

By | Ad Agency, Adwords, Content Marketing, Marketing, Marketing Blogs, PPC Blogs

  “Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic.” The mission of an SEO (Search Engine Optimization) Strategist is to maximize the volume of inbound organic traffic from search engines to a website. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more. Effective SEO will require knowledge, understanding and interaction with different areas of a business (technical, marketing, management reporting etc) an SEO strategist will require a bigger picture understanding of business strategy and objectives. Our interview today is with a SEO Strategist – Meet Tyler Weber Tyler is a SEO Professional in Minneapolis/St. Paul, MN. He specializes in digital marketing strategy development and inbound marketing. Google Analytics Certified and he has a background in public relations and non-profit. He takes ownership…

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Social Media Coordinator 2

Being a Social Media Coordinator : An Expert’s Approach

By | Ad Agency, Advertising, Adwords, Content Marketing, Marketing, Marketing Blogs, PPC Blogs

  “Social media is about the people! Not about your business. Provide for the people and the people will provide you.” We all know how important word of mouth is, and social networking is like word of mouth on steroids. Of course being a specialist in constantly – changing fields like Social Media and working with multiple brands in the social media marketing space is challenging. Most businesses see social media as a way to directly drive traffic to their website and force people to buy their products. Social media managers know that this is wrong. They understand that real people use social media. Hence, they run marketing strategies that are focused at building relationships with these people. They turn the spotlight on the ‘social’ in social media by creating & sharing content and asking & answering questions. This helps build a royal fan base. Our interview today is with…

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Media and Engagement Strategist 2

Being a Media & Engagement Strategist : An Expert’s Approach

By | Ad Agency, Advertising, Adwords, Content Marketing, Marketing, Marketing Blogs, PPC Blogs

  “We don’t have a choice on whether we Do social media, the question is how well we DO it.” An Interactive Media & Engagement Strategist works with marketing and communication teams that use new technologies to develop digital strategies for clients’ brands. They oversee the development of compelling digital campaigns that support and redefine branding initiatives. Each social media network defines engagement a little bit differently based on the features and functionality of their platform. It’s important to understand how they measure engagement for you to measure the impact your social media marketing is having on your business. Our interview today is with Media and Engagement Strategist – Meet Ellie Sheldon-Moore Ellie started out working client-side, but decided that she wanted to be part of the process much earlier on, agency-side. When initially applying for placements, her Psychology degree pushed towards strategy rather than Account Management and this is where…

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Business Development Manager 2

Being a Business Development Manager : An Expert’s Approach

By | Ad Agency, Advertising, Content Marketing, Marketing, Marketing Blogs, PPC Blogs, Reporting Tool

“The best way to predict the future is to invent it” Business development managers are responsible for managing expectations and developing business solutions for their organizations. They are in charge of creating effective business plans to generate more revenue, increase brand loyalty, and improve customer satisfaction. There are a variety of strategies one can use when developing business. It is important to understand the strategies a business development manager has used in the past before you bring them into your firm. Their approach may differ from what your company expects from its business developers. Our interview today is with Business Development Manger – Meet Carl van Heerden. Carl has 10+ years experience working in integrated communications. He is involved in corporate, fitness and charity based industries, working with clients such as BT, Equinox, Specialized, Core Collective, Hillsong Church and AstraZeneca. Having lead various teams, Carl’s focus is very much on client…

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Being a Manager of Client Strategy : An Expert’s Approach

By | Ad Agency, Advertising, Content Marketing, Marketing, Marketing Blogs, PPC Blogs

  “A Satisfied Customer is the best Business Strategy of all.” The Manager of Client Strategy works with a team of experts within the Client Strategy team as well as taking full responsibility for a number of key accounts within their portfolio! The Manager of Client Strategy spends significant time working with clients, gaining deep insight into their business and becoming a trusted, strategic partner and advisor. Our interview today is with a Manager of Client Strategy – Meet Aaron Levy Aaron started working in digital marketing in the middle of college, largely because he loved marketing & computers. He has been in the digital space ever since! He developed strategies for clients as large as publicly traded Fortune 500 beasts & internationally recognized retailers, to small as local plumbers & regional adoption agencies. He has spent time in just about every channel online, from media buying and email campaigns to affiliate…

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instagram-ads55

Instagram Ads In Stories Now!!

By | Advertising, Content Marketing, Marketing, Marketing Blogs, Uncategorized

Stay informed in 60 words !! Instagram stories have ads now!! Know more about the latest feature of Instagram. Today we bring you the latest updates on Instagram stories. Along with other marketing news about every platform from your favorite sites and blogs. Read the full article for shorts that interest you. 1. Instagram Stories: Ads in Stories now.     What’s this about? : Instagram is looking to push mid-roll video ads into Stories content. Instagram’s also updated their daily active user count for Stories, and says that there are now more than 150 million people using Stories every day. What’s new? : The addition of new full-screen ads in Stories. Well, not exactly in Stories, but between them. For businesses converted to a business profile, you’ll be able to see the reach, impressions, replies and exits for each individual story within Business Tools. What’s more about it? : Instagram…

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