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Marketing Blogs

Track Every Prospect And Client Interaction With CRM Software

By | Marketing Blogs

CRM software has been one of the most successfully growing products over the past decade. Last year, in 2016, we already saw CRM software entering mobile devices and their growth was further aided by the development of cloud-based CRM solutions, allowing businesses and employees to easily interact, share and access data on the go. In fact, the popularity of CRM software has grown so much that 91% of businesses across the globe, with more than 11 employees, use some kind of CRM software technology. What is CRM Software? Business CRM (Customer Relationship Management) software help automate sales, leads, budgets, projects,…

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Marketers Biggest Concerns in Social Media Monitoring

By | Marketing Blogs | No Comments

Social media platforms such as Facebook, Twitter, YouTube, etc., are the pulse of the internet users furthermore are spread all over the globe. A study by Harvard researchers in 2010* indicates that you could ‘gauge the mood of the entire country by monitoring only the Twitter feeds.’ This study clearly proved that online trends are mostly global. Furthermore, they are most helpful when it comes to tweaking your online business’ performance effectively. Today, social media websites are also proving to be the place to gather useful information – for both large and small online businesses. Also for perform extensive and…

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Reduce Website Bounce Rate For Increased Conversion And Sales

By | Marketing Blogs | No Comments

“Website Bounce Rate” is often quoted as a problem.  But before we find a fix for it, we need to first understand what it actually means. Bounce rate is the total percentage of users who visit your website and simply exit without viewing any other webpage on your site. Whenever a visitor closes your website after visiting one sole page, a single request is directed to the Google Analytics to record that session. Bounce rate denotes the total number of such single page sessions divided by the total number of sessions. Basically, it gives the hard indication to whether your…

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Email Marketing Metrics You Should Be Sharing With Your Clients

By | Marketing Blogs | No Comments

When we talk about email marketing, we instantly think of “spams”, well this certainly is a bad thing but is not the only truth. Just like other digital marketing strategies, email marketing has also evolved with time. This is one of the most effective marketing tools available to the marketers, as it has all the power to turn users or subscribers into paying customers. The truth is well-executed email marketing is an integral part of overall digital campaign success. A well-planned email marketing strategy helps in reaching and connecting with the right audience in the most personalized way. This further…

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Website SEO Audit: A Prerequisite To Gain Visibility In Search Engines

By | Marketing Blogs | No Comments

When we talk about digital marketing, a Search Engine Optimization (SEO) audit serves as one of the most significant tools which can provide in-depth overview and analysis of the actual state of your website. Basically, SEO audit is the process of strengthening and altering a website’s online relevancy. This process normally covers important constituents of a website like site architecture, content-related issues, indexing, social-media engagement and backlink analysis. SEO Audit helps in understanding such components and how they work. It also aids in detecting the strength, weaknesses, and capabilities a website has in the search engines. Remember, if your website…

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Single Reporting And Ticketing – A Boon For Digital Marketing Agencies

By | Marketing, Marketing Blogs | No Comments

In this fast pace world, even digital marketers need an effective solution for their basic marketing needs like SEO analytics, sales rep, rank tracking, content marketing, etc. Using an all in one tool for each requirement might be the easier option but isn’t as effective. Agencies need something that can analyze all the factors deeply and provide a full proof report within a short span of time. Single reporting has an individual platform for each task needed by any marketing agency. From basic product payments to salaries of the employees, each matter needs to be tackled separately, and thus ticketing…

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Growth Hacks From Top 30 Social Media Influencers

By | Content Marketing, Marketing, Marketing Blogs

“Social Media sites creates an illusion of connectivity.” –Malay Shah  An influencer is quite simply someone who carries influence over others. Social media influencers are someone who wields that influence through social media. The form of influence can vary and no two influencers are the same. Social media platforms like Facebook and Twitter are great places to engage with your family, friends, and favorite celebrities, but where should you go to connect with influencers in your industry? LinkedIn of course! One of the great things about LinkedIn is it isn’t the same kind of networking that happens at conventions, where…

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Growth Lessons From Top 10 Instagram Influencers

By | Advertising, Marketing, Marketing Blogs

” There are three kinds of people in this world, those who make things happen, those who watch things happen, and those who wonder what happened, Instagram have all of them.” Does your business have a presence on Instagram? It’s no secret that Instagram has incredible reach. However, not every business has jumped on the Instagram marketing band wagon and we understand why. At first glance Instagram seems like it’s really only beneficial for those in e-commerce. Some businesses struggle with figuring out what they could post in Instagram that could really help grow their brand. And for many, it’s just…

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