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Marketing

Checklist To Build Your Custom Marketing Attribution Models

By MarketingNo Comments

One of the most critical parts of marketing is determining which campaigns are driving maximum ROI (Return on Investments), but typical user behavior makes it very challenging to find a clear answer. Only when the marketers have this data is when they can meritoriously allocate their resources to acquire new customers, and strategize for future growth. This is one reason why many marketers are leveraging a new approach called – Marketing Attribution. What Is Marketing attribution? This is a practice which basically introduces a way to assign a value to every marketing channel that played a role in informing and…

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Marketers Biggest Concerns in Social Media Monitoring

By Marketing BlogsNo Comments

Social media platforms such as Facebook, Twitter, YouTube, etc., are the pulse of the internet users furthermore are spread all over the globe. A study by Harvard researchers in 2010* indicates that you could ‘gauge the mood of the entire country by monitoring only the Twitter feeds.’ This study clearly proved that online trends are mostly global. Furthermore, they are most helpful when it comes to tweaking your online business’ performance effectively. Today, social media websites are also proving to be the place to gather useful information – for both large and small online businesses. Also for perform extensive and…

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Reduce Website Bounce Rate For Increased Conversion And Sales

By Marketing BlogsNo Comments

“Website Bounce Rate” is often quoted as a problem.  But before we find a fix for it, we need to first understand what it actually means. Bounce rate is the total percentage of users who visit your website and simply exit without viewing any other webpage on your site. Whenever a visitor closes your website after visiting one sole page, a single request is directed to the Google Analytics to record that session. Bounce rate denotes the total number of such single page sessions divided by the total number of sessions. Basically, it gives the hard indication to whether your…

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Communication concept

Email Marketing Metrics You Should Be Sharing With Your Clients

By Marketing BlogsNo Comments

When we talk about email marketing, we instantly think of “spams”, well this certainly is a bad thing but is not the only truth. Just like other digital marketing strategies, email marketing has also evolved with time. This is one of the most effective marketing tools available to the marketers, as it has all the power to turn users or subscribers into paying customers. The truth is well-executed email marketing is an integral part of overall digital campaign success. A well-planned email marketing strategy helps in reaching and connecting with the right audience in the most personalized way. This further…

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Website SEO Audit: A Prerequisite To Gain Visibility In Search Engines

By Marketing BlogsNo Comments

When we talk about digital marketing, a Search Engine Optimization (SEO) audit serves as one of the most significant tools which can provide in-depth overview and analysis of the actual state of your website. Basically, SEO audit is the process of strengthening and altering a website’s online relevancy. This process normally covers important constituents of a website like site architecture, content-related issues, indexing, social-media engagement and backlink analysis. SEO Audit helps in understanding such components and how they work. It also aids in detecting the strength, weaknesses, and capabilities a website has in the search engines. Remember, if your website…

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Unique Benefits Of Using LinkedIn Analytics

By MarketingNo Comments

LinkedIn is a social media platform which is built specifically for professionals and brands to connect. This social media platform might guide you to believe that its usage is only for B2B companies. But this is not the truth. LinkedIn is overlooked by some businesses for their own marketing efforts. LinkedIn has many well-defined advantages over the most popular social media platforms like Twitter and Facebook. For B2B businesses, LinkedIn is clearly very powerful. It provides a great way to prospect and network. Also for B2C companies, LinkedIn has a lot of benefits. For now, LinkedIn only offers insights for…

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Politics-Transformed

Power Of Online And Social Media: Changing The Political Landscape

By Ad Agency, MarketingNo Comments

Social Media has emerged as one of the most powerful platforms available on the planet for marketing, networking furthermore building social connections. Today there are billions of internet users across the globe using different social media platforms. And practically speaking these platforms have actually captured their entire imaginations. In fact, it would not be wrong to say that the extreme impact build by these internet networks is actually quite hard to mitigate. There is a lot about social media in politics which you might now know. This blog post would take you through how this platform is impacting the political…

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Single Reporting And Ticketing – A Boon For Digital Marketing Agencies

By Marketing, Marketing BlogsNo Comments

In this fast pace world, even digital marketers need an effective solution for their basic marketing needs like SEO analytics, sales rep, rank tracking, content marketing, etc. Using an all in one tool for each requirement might be the easier option but isn’t as effective. Agencies need something that can analyze all the factors deeply and provide a full proof report within a short span of time. Single reporting has an individual platform for each task needed by any marketing agency. From basic product payments to salaries of the employees, each matter needs to be tackled separately, and thus ticketing…

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PPC Reporting – 5 Pitfalls To Avoid At All Cost

By Marketing, PPC BlogsNo Comments

Pay Per Click (PPC) reports are customized reports that provide complete information about the performance of a PPC Campaign, ad group, and keywords. PPC reporting basically provide an overview of the entire campaign which includes clicks, spend, and click through rates, conversion data, quality scores, display impressions, cost per click rates and much more. Running such reports for your clients as often as possible is indispensable to develop a well-seasoned and lucrative PPC strategy. These reports truly are a treasure house of data, as it helps in optimizing the testing process and improves bidding and pricing tactics to find new…

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PPC Campaign

Ways To Read PPC Campaign Reports For Client Success

By Adwords, MarketingNo Comments

If you are a novice Google AdWords practitioner, you would know there are tons of metrics available to track and analyze your efforts towards the SEM, but tracking each and every metrics would be confusing and cumbersome. Since we all have limited bandwidth, it is effective to narrow down to some limited number of key metrics that would provide you with a proper insight into the results of your PPC campaigns. These five key metrics will give you a great overview of the adwords campaign’s performance, and tracking of these over time will provide a valuable data of your success….

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