This PPC Budget Calculator allows you to easily find your monthly ad budget by plugging in your target number of closed deals per month and target CAC.
Read More
Klikkmania is a performance marketing agency based in Hungary. They’re all about hitting KPIs and increasing conversions for their clients. And together with their sister company in England (Click2Digital), they’re responsible for around $3,500,000 worth of PPC campaigns. You don’t get that kind of responsibility without good business practices and great client management skills. So, we spoke to Ferenc Dudas, Klikkmania’s Client Service Director, about how the agency keeps their clients happy. His response boiled down to three key ideas: Tracking and reporting KPIs related to campaigns (his most important takeaway). Helping clients discover what they actually need instead of what…
“The fact that over 50 percent of the residents of Toronto are not from Canada, that is always a good thing, creatively, and for food especially. That is easily a city’s biggest strength, and it is Toronto’s unique strength.”- Anthony Bourdain Toronto’s location on the northwestern shore of Lake Ontario, which forms part of the border between Canada and the United States and its access to Atlantic shipping and to the major U.S. industrial centres have enabled Toronto to become an important international trading centre. Most importantly, its central location, along with a host of political policies favouring international trade, places…
Social media is the most integral part of our daily lives. With social networking websites on the rise, more and more advertisers prefer advertising their products over websites like Facebook, Twitter, Instagram, etc. Today Facebook flaunts a huge active user count of more than two billion as of 2017. With such a large crowd constantly using Facebook for social interaction, it has become a mainstream medium for business advertising. Facebook is an optimal site for advertising as it gives you the benefit of targeting any audience you desire with regards to age, gender, location, and interests. What is Facebook PPC?…
Pay Per Click (PPC) reports are customized reports that provide complete information about the performance of a PPC Campaign, ad group, and keywords. PPC reporting basically provide an overview of the entire campaign which includes clicks, spend, and click through rates, conversion data, quality scores, display impressions, cost per click rates and much more. Running such reports for your clients as often as possible is indispensable to develop a well-seasoned and lucrative PPC strategy. These reports truly are a treasure house of data, as it helps in optimizing the testing process and improves bidding and pricing tactics to find new…
Google AdWords Metric guide that will help you measure success of your PPC Campaigns When you log into Google AdWords, it’s easy to get overwhelmed. On almost every page you’ll find a new table full of data, along with a graph that charts your different Adwords metrics over a given date range. For more experienced advertisers, the robust reporting capabilities are great for digging into pay per click advertising and campaigns to make improvements. If you want to increase your impression and get relevant people to your website you can focus on exact match rather than broad match. However, if you’re…
“One of the great thing about Sydney is that it has a great acceptance of everyone and everything. It’s an Incredibly tolerant city, a city with a huge multicultural basis .”- Baz Luhrmann Sydney is a vibrant, laid-back beach city with an incredible array of activities. It is famous for its Opera House, its postcard-perfect beaches and its glorious natural harbor. But these are just small parts of what makes the city one of the world’s great urban centers. Dig into Sydney’s origins as a penal colony to understand what an unlikely success story it is. Mingle at every opportunity with…
“SEO is not about building links, it’s about building relationship to earn the links.” The mission of an SEO (Search Engine Optimization) director is to maximize the volume of inbound organic traffic from search engines to a website. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more. Because effective SEO will require knowledge, understanding and interaction with different areas of a business (technical, marketing, management reporting etc) an SEO director will require a bigger picture understanding of business strategy and…
“The true measure of the value of any business leader and manager is performance.” Managing and overseeing branch personnel, supervising branch operations, and ensuring efficient operation on a day-to-day basis. Improving productivity and streamlining branch activities to maximise results and achieve peak performance levels. Effective SEO will require knowledge, understanding and interaction with different areas of a business (technical, marketing, management reporting etc) an SEO strategist will require a bigger picture understanding of business strategy and objectives. Our interview today is with Branch Manager – Meet Nathan Elly A passionate digital marketer specialising in business development and long-term strategy. Experience…
“It’s not that ‘content is king,’ but content certainly is the Hand of the King.” The mission of an SEO (Search Engine Optimization) Manager is to maximize the volume of inbound organic traffic from search engines to a website. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more. Effective SEO will require knowledge, understanding and interaction with different areas of a business (technical, marketing, management reporting etc) an SEO strategist will require a bigger picture understanding of business strategy and…
