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SEO

How This Agency Grew to $1M ARR in One Year by Identifying Best Fit Clients

By | Ad Agency, Digital Marketing, SEO

When agency owner Nat Eliason started freelancing as a marketing and SEO consultant, he noticed a crucial problem. He’d spend all this time and energy building top notch systems and recommendations for his clients. And then… “Clients wouldn’t have the resources in-house to do the things I was advising them to do. So when I stepped out of the system, everything that I’d worked on with them kind of fell apart, and they weren’t able to sustain it.” As a freelancer, Nat could’ve just walked away, but he didn’t. He saw a problem and decided to solve it. He thought, “Okay, I’ll just make…

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This Agency Maintains 2X Average Profit Margins with 70 Highly Paid Employees

This Agency Maintains 2X Average Profit Margins with 70 Highly Paid Employees

By | Ad Agency, Digital Marketing, SEO

Some agency owners look for ways to outsource as much work as possible to entry-level or overseas workers. Others are caught in a never-ending cycle of hiring and firing as revenues rise but profitability fluctuates. Not Grayson Lafrenz. He’s the CEO & Co-Founder of Power Digital Marketing, a roughly-70-person growth agency based in San Diego, CA, that routinely hits 2X the average agency profit margins every year, despite an only 2:1 ratio of clients to employees. His team members are some of the highest paid around; most employees would kill to have the work-life balance, professional development, and compensation packages…

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Why Siege Media’s Owner Didn’t Hire Executive Help (And How He Handles Agency Growing Pains)

By | Content Marketing, Digital Marketing, Marketing, SEO

No one likes to be micromanaged. Siege Media’s Ross Hudgens is no exception. Unlike many entrepreneurs, Ross was content to be an employee. His manager gave him the freedom to control project direction and trusted him to make good decisions. But when the agency he worked for brought in a big-shot manager, that person revoked the creative freedom Ross had grown to love. That gave Ross the push he needed to found Siege Media, an SEO agency specializing in link building. Six years later, he’s the proud owner of a $5M+ agency. He oversees 61 employees and boasts an enviable…

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local-SEO reports99

2018 Local Seo Tips To Drive Local Traffic

By | SEO

Up until a few years ago, globalization was at the center of all business strategies. Every small company wanted to make it big, and the big business houses wanted to dominate the industry. No one was leaving any stone unturned to serve its audience, attract even more, and in the end, leave a definite impact. However, the story is not the same today. Until globalization providing enormous benefits to the companies, they heeded to the concept. However, there is only so much appeal foreign products can ignite among locals of a particular region. And hence came glocalization – the practice…

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google maps

How to increase Google Maps ranking

By | SEO

Research shows that more than 90% of people search for local businesses online. It is no brainer that any business would like to have an online presence. An online presence increases your overall visibility. An effective SEO campaign can pull it up a couple of notches. A good SEO strategy should be a combination of both on-page SEO and off-page SEO techniques. We shall concentrate on one of the most important off-page SEO factors, Google My Business. This factor makes use of Google maps more than anything else. Hence, we shall look at how to increase your Google Maps ranking….

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local seo tips holiday season

10 Local SEO Tips For Holiday Season

By | SEO

The holiday season is once more upon us, and there will be frenzy among consumers and buyers to complete their holiday shopping quickly. However, there will still be last-minute shoppers who will want to purchase gifts for loved ones until the eleventh hour. Whether it is Thanksgiving, Black Friday, Cyber Monday or Christmas, a local business needs to up the ante to ensure they cater to their target audience during the busy holiday period when consumers dig in deep to make purchases, be it products or services. Here are 10 valuable tips for local SEO for holidays that every local…

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How To Enhance Your Local SEO Strategy

By | SEO

When you are searching for a local business that will bake a cartoon themed cake or sell you flowers how do you find it? You pull up your favorite search engine for a little online research, of course! Your customers are no different! When they are in search for a service or a product, they go online to find it. According to studies, 50% of consumers who do a local search on their smartphone visit a store within a day. However, how do you compete when there are hundreds of stores out there selling the same product in the market?…

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Website SEO Report

How to Prepare Compelling Website SEO Report for Your Clients?

By | SEO

I do SEO for my living. I work directly with CEOs, eCommerce Managers, and IT staff of respective businesses.  Sometimes, the person from Client-side does not have sound knowledge of SEO, while other Clients are SEO-savvy and they have questions for me. In both the cases, Clients expect frequent updates regarding SEO progress. What’s going on with their Campaign? Are keyword rankings going upward? What’s the traffic statistics? Is the Conversion increasing as promised earlier? Did I say promise? Yeah, whatever you’ve proposed to them before starting the SEO contract is the key. They’ll get back to you with the…

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SEO Link Building – Your Ultimate Guide to Understanding its Importance

SEO Link Building – Your Ultimate Guide To Understanding Its Importance

By | SEO | No Comments

One of the key objectives of putting up a website is driving traffic into it. Since the birth of the internet, several strategies have been used to meet this end but only some of them have offered long-term benefits. It’s not just about you 1 minutes of fame but a continuous inflow of visitors from the web. One of the most important strategies used by SEO experts has been link building but the technique also comes forth with its own set of unique challenges. Link Building helps websites get external pages (they could be other websites, blogs, social platforms, etc)…

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images

SEO Basics That Are Neglected By Many Professionals

By | SEO | No Comments

Imagine for a moment that you’re a librarian. But, you’re not a normal one – you are the librarian for every book in the world. People depend on you to look for the exact book they need. How will you do it? You need to have a proper system to manage the information. You need to know what’s inside each book and how they all relate to one and other. Your system needs to take in a lot of information and then give out the best results. I wouldn’t go and call it an easy job! Search engines like Google…

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