This agency founder aggressively pursued a high growth model until he realized it made him miserable. His new model keeps his company, his clients, and his team happy and healthy.
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When agency owner Nat Eliason started freelancing as a marketing and SEO consultant, he noticed a crucial problem. He’d spend all this time and energy building top notch systems and recommendations for his clients. And then… “Clients wouldn’t have the resources in-house to do the things I was advising them to do. So when I stepped out of the system, everything that I’d worked on with them kind of fell apart, and they weren’t able to sustain it.” As a freelancer, Nat could’ve just walked away, but he didn’t. He saw a problem and decided to solve it. He thought, “Okay, I’ll just make…
Some agency owners look for ways to outsource as much work as possible to entry-level or overseas workers. Others are caught in a never-ending cycle of hiring and firing as revenues rise but profitability fluctuates. Not Grayson Lafrenz. He’s the CEO & Co-Founder of Power Digital Marketing, a roughly-70-person growth agency based in San Diego, CA, that routinely hits 2X the average agency profit margins every year, despite an only 2:1 ratio of clients to employees. His team members are some of the highest paid around; most employees would kill to have the work-life balance, professional development, and compensation packages…
No one likes to be micromanaged. Siege Media’s Ross Hudgens is no exception. Unlike many entrepreneurs, Ross was content to be an employee. His manager gave him the freedom to control project direction and trusted him to make good decisions. But when the agency he worked for brought in a big-shot manager, that person revoked the creative freedom Ross had grown to love. That gave Ross the push he needed to found Siege Media, an SEO agency specializing in link building. Six years later, he’s the proud owner of a $5M+ agency. He oversees 61 employees and boasts an enviable…
Up until a few years ago, globalization was at the center of all business strategies. Every small company wanted to make it big, and the big business houses wanted to dominate the industry. No one was leaving any stone unturned to serve its audience, attract even more, and in the end, leave a definite impact. However, the story is not the same today. Until globalization providing enormous benefits to the companies, they heeded to the concept. However, there is only so much appeal foreign products can ignite among locals of a particular region. And hence came glocalization – the practice…
Research shows that more than 90% of people search for local businesses online. It is no brainer that any business would like to have an online presence. An online presence increases your overall visibility. An effective SEO campaign can pull it up a couple of notches. A good SEO strategy should be a combination of both on-page SEO and off-page SEO techniques. We shall concentrate on one of the most important off-page SEO factors, Google My Business. This factor makes use of Google maps more than anything else. Hence, we shall look at how to increase your Google Maps ranking….
The holiday season is once more upon us, and there will be frenzy among consumers and buyers to complete their holiday shopping quickly. However, there will still be last-minute shoppers who will want to purchase gifts for loved ones until the eleventh hour. Whether it is Thanksgiving, Black Friday, Cyber Monday or Christmas, a local business needs to up the ante to ensure they cater to their target audience during the busy holiday period when consumers dig in deep to make purchases, be it products or services. Here are 10 valuable tips for local SEO for holidays that every local…
When you are searching for a local business that will bake a cartoon themed cake or sell you flowers how do you find it? You pull up your favorite search engine for a little online research, of course! Your customers are no different! When they are in search for a service or a product, they go online to find it. According to studies, 50% of consumers who do a local search on their smartphone visit a store within a day. However, how do you compete when there are hundreds of stores out there selling the same product in the market?…
