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web analytics

Infographic: 10 benefits of a Client Reporting tool

By Google Analytics, Reporting Tool, web analytics

From bid management to keyword research, there are numerous platforms out there, which claim to ease the life of marketers. On average, marketers or agency personnel use around 12 different client reporting tools. To elaborate how this affects marketing agencies, let’s assume that an agency staffer spends around 4-5 hours every month for a client only on creating digital reports. And on average agency staffers handle about 10 clients each. Also, let’s assume it takes an average of 4 hours to create a single report. There effectively, the staffer would be spending one entire week only on creating reports – something that can be simplified or…

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Ways To Improve Marketing ROI Using Web Analytics

By web analyticsNo Comments

Web analytics provides real insights on how good a website is at achieving its goals. For business websites, it implies how well it is delivering business. Every business wants to increase their sales and decrease their marketing costs, and using web analytics is an important step to ensuring a better marketing ROI and also to bring in qualified leads to the sales funnel. How are web analytics tools becoming an important part? Image CC   “The web analytics market is estimated to grow from $1.33 billion in 2014 to $3.09 billion in 2019, at a Compound Annual Growth Rate (CAGR)…

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