web analytics

15+ Top Client Dashboards: Different Tools for Different Agency Needs

15+ Top Client Dashboards: Different Tools for Different Agency Needs

By Google Analytics, Marketing, Reporting Tool, web analytics

Client dashboards are powerful tools to present KPIs to your clients in a professional and visually-pleasing way, while also saving you time and improving your operational efficiencies. With growing competition among marketing agencies, selecting the right tool can be the difference that gives you the edge in increasing customer satisfaction and winning new business. How Can You Choose the Right Client Dashboard Tool for Your Business? Depending on the specific needs of your agency, certain dashboard tools will meet your needs better than others. For example, if you’re a small to medium sized agency (SMA) you have a smaller team, manage fewer clients and typically…

Read More

Infographic: 10 benefits of a Client Reporting tool

By Google Analytics, Reporting Tool, web analytics

From bid management to keyword research, there are numerous platforms out there, which claim to ease the life of marketers. On average, marketers or agency personnel use around 12 different client reporting tools. To elaborate how this affects marketing agencies, let’s assume that an agency staffer spends around 4-5 hours every month for a client only on creating digital reports. And on average agency staffers handle about 10 clients each. Also, let’s assume it takes an average of 4 hours to create a single report. There effectively, the staffer would be spending one entire week only on creating reports – something that can be simplified or…

Read More

Ways To Improve Marketing ROI Using Web Analytics

By web analyticsNo Comments

Web analytics provides real insights on how good a website is at achieving its goals. For business websites, it implies how well it is delivering business. Every business wants to increase their sales and decrease their marketing costs, and using web analytics is an important step to ensuring a better marketing ROI and also to bring in qualified leads to the sales funnel. How are web analytics tools becoming an important part? Image CC   “The web analytics market is estimated to grow from $1.33 billion in 2014 to $3.09 billion in 2019, at a Compound Annual Growth Rate (CAGR)…

Read More