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Content Strategy

A 5-Step Content Strategy to Clean Clutter

By Content Marketing

We all know that content is the king in the world of SEO and online reputation establishment. Did you know that 88 percent of B2B marketers currently use content strategy as a part of their overall marketing master plan? Did you know that content marketing generates three times as many leads as outbound advertising efforts? Sixty-eight percent of people using the Internet spend time reading about brands that interest them. Eighty percent report that they appreciate learning about a company through the content that it creates. Why are all these numbers quoted in the beginning of this guide? They state…

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