
“Search, a marketing method that didn’t exist a decade ago, provides one of the most efficient and inexpensive way for businesses to find leads.” Pay per click advertising is known for being highly targetable and trackable. And yet, with click costs continuing to rise, reaching the right audience in paid search and paid social is more important than ever – posing a challenge for many advertisers. This makes managing PPC accounts and creating great PPC strategies an art in itself. Our interview today is with an expert PPC Account Manager – Meet Nate Velazquez. Nate joined Seer Interactive in 2016…