A few days ago I studied about Krugman’s three-exposure theory. And the outline of it is that people generally need to receive a message at least three times, in three different ways, in order to remember it. Wondering what Krugman’s theory is ?! It says that – people generally need to receive a message at least three times, in three different ways, in order to remember it. Well , “ Communikate et al ” knows and applies this theory all too well. And that’s why it is our Digital Ad Agency of the day. Communikate et al – is a South…
