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[Infographic] 50 Top Ad Agencies in London

By Ad Agency, Advertising, Marketing

What’s the problem with ‘traditional’ marketing agencies handling digital media buying? “The digital media market has evolved too quickly for traditional marketers to keep up. Over a relatively short period, Google has introduced a number of new features that have changed the industry completely. With every addition of every new feature, we’re talking about access to new data points, adding to the complexity. Even a simple account that we handle today has something like 10,000 keywords to consider. We’ve worked out that there are literally a trillion possibilities every single day of how you could manage that campaign. So the…

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