What’s the problem with ‘traditional’ marketing agencies handling digital media buying? “The digital media market has evolved too quickly for traditional marketers to keep up. Over a relatively short period, Google has introduced a number of new features that have changed the industry completely. With every addition of every new feature, we’re talking about access to new data points, adding to the complexity. Even a simple account that we handle today has something like 10,000 keywords to consider. We’ve worked out that there are literally a trillion possibilities every single day of how you could manage that campaign. So the…
