Excerpts from the blog on ‘Adwords, Facebook & LinkedIn Advertising – Which is best for my business’ by Ivan Galtsov of Pixi. When it comes to marketing online, finding your ideal customer is the ultimate goal. Marketing 101 tells you that the first step is to define your target market. In a successful online campaign, this needs to be taken further – what is your ideal prospects background, dislikes, political alignment, financial situation, view of themselves? Paint your online campaign target with a broad brush, and you will see nothing but low relevancy traffic and time-wasters. Once you have defined…
