Excerpts from the blog on ‘How to Conduct A Complete AdWords Audit’ by Oliver Wood of DigitalMonopoly. Audits are absolutely essential for AdWords accounts. Performing a comprehensive audit provides invaluable insight that can uncover hidden opportunities and boost the performance of your campaigns. Your campaigns could already be generating sales. But it is still strongly recommended to conduct audits every six months at the minimum. Here we look at how to conduct a complete audit for your AdWords account. I. Review Targeting Settings What makes AdWords such an effective platform is the level of control that advertisers have. If your…
