“Hand me your empty beer cans and I’ll take care of your ride home.” Sounds good? Apparently, for the carnival-goers at the Rio Carnival in Brazil, this is an awesome idea, which is why the Beer Turnstile marketing campaign worked like a charm. a Developed by advertising agency AlmapBBDO to promote AmBev‘s Antarctica beer, the campaign invited carnival goers to keep their empty beer cans with them until the end of the event, so they can use it as a “ticket” for a train ride back home. As a result of the campaign, “the turnstile saw around 1,000 users per…
