It happens to the best of us. I remember not too long ago being in a “New York State of Mind.” Too bad, the campaign I was optimizing was for New Jersey. Whoops! I caught it after only a day, but that didn’t reverse the wasted ad spend. I learned my lesson: Enter once, Check twice. It’s no secret that AdWords offers a plethora of options to refine our marketing strategy and really hone-in on the audience that you are trying to capture. But to use these options wisely and appropriately is what makes the difference between a successful campaign…
