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adwords geographic report Archives - Marketing Agency Software | Reportgarden

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Google AdWords Geographic Reports: Analysing AdWords Geo-Targeting Ads

By Advertising, Adwords, MarketingNo Comments

“The essence of a strategy is to choose what not to do.” – Prof. Michael Porter Let’s look at how a smart targeting strategy and a willingness to test ideas helped one business in the corporate events industry make more money (and also helped us realize just how important location targeting is to ROI). About five years ago, this company had a modest budget of $3,000 per month. This was considered a smaller budget for the nationwide campaign this company needed. So a plan was devised to research and target the primary cities across the U.S. that showed a demand…

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[Infographic] 10 Steps to AdWords Geo – Targeting Reports

By Ad Agency, Adwords, MarketingNo Comments

It happens to the best of us. I remember not too long ago being in a “New York State of Mind.” Too bad, the campaign I was optimizing was for New Jersey. Whoops! I caught it after only a day, but that didn’t reverse the wasted ad spend. I learned my lesson: Enter once, Check twice. It’s no secret that AdWords offers a plethora of options to refine our marketing strategy and really hone-in on the audience that you are trying to capture. But to use these options wisely and appropriately is what makes the difference between a successful campaign…

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