This is an excellent example of how not to run a search marketing campaign! eBay once announced that the company is pulling the plug on its AdWords account and pointed to its recent research that paid ads don’t work. A lot of things don’t work when you don’t use them properly (you can’t take a shower in your dishwasher), however, and eBay seems to have conducted a shocking number of silly things in its AdWords account. eBay has done a pretty bad job with its ads. Bizarre, boring, and repetitive ad text combined with aggressive use of DKI (Dynamic Keyword…
