Excerpts from the blog on ‘Google AdWords Reporting Softwares’ by Bodie Czeladka of Dilate Digital. Keeping a keen eye on budgets and expenditures is critical to any digital agency. Over-spend and your clients will be annoyed; under-spend and it could affect the results, ROI, or your campaigns. If you’re using paid-advertising- think Adwords, Bing Advertising, social media advertising, remarketing- then you need to have the sharpest tools in the shed to analyze and succinctly display your results. While a lot of these channels may offer robust and intuitive dashboards for managing both performance metrics and budget, constant tab jumping and…
