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client reporting

Client Reporting – The Most Important Activity A Digital Marketing Agency Should Perform

By Ad Agency, Reporting Tool

Your clients are really busy professionals; do you think they would like multiple emails from you containing tons of data? Well, this is not what your clients need. Clients need effectual reporting from you, something which is concise, comes in a timely manner, supported by logical data, relevant for evaluating the success of their investments and most importantly actionable. Most agencies recognize the indispensable role of client reporting in servicing their valued clients and this function continues to evolve as a way for them to differentiate themselves and provide best-in-class service. Reporting plays a key role in a digital marketing…

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8 Benefits an Agency can reap with Marketing Client Reporting!

By Ad Agency, Advertising, Marketing

“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs True that! But, can a single spreadsheet mistake in one cell add up to millions of dollars, a fired CEO, and other calamities? Sadly, yes. And while we are in merry olde England, remember the 2012 London Olympics and how hard tickets were to obtain for several events? While certainly part of the issue was the high demand that usually accompanies any Olympics, some of this was a spreadsheet error too. The Olympic Committee oversold…

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