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social media analytics

Business Metrics Derived From Social Media Analytics

By Marketing

Social media was quite a novelty in the past, but today their importance is something that is no longer debated. Yes, most of the businesses have realized the true power of social media and they have accepted it as an indispensible part of their marketing and PR mix. According to Social Media Examiner’s report, marketers place very high value on social media marketing: 86% of marketers stated that social media is important for their business 89% of marketers stated that increased exposure was the number one benefit of social media marketing Social media is an extraordinarily effective marketing medium, but many businesses focus…

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Analytics Dashboard Reporting – Everything You Need To Know

By Reporting Tool

Today, every business organization is busy in finding out ways in which it can better serve its customers and attract the new ones to acquire as bigger market share as possible. In the strive to deliver the best services, the smart organizations try to analyze the customer behavior and derive useful insights from it to take wise and informed business decisions. In order to take better business decisions, most business organizations depend on the analytics. The analytics dashboard reporting can go a long way in helping you derive useful information about the customers’ behavior and vital other aspects. What is…

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Twitter Analytics – 5 Insights To Strategize Campaigns Better

By Advertising

What is twitter analytics? Twitter is an amazing marketing tool for businesses that allows them to share updates, contents, media instantly and helps them in getting engaged with existing and potential customers. Like other social media platforms, businesses are required to stay on top of external engagement but also need to be on the top of internal metrics such as follower count and retweets. For that, knowing what to look for and making the right decisions from the cluster of data is important – and this is what you need twitter analytics for. Every business organizations have a set of…

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