LinkedIn is a social media platform which is built specifically for professionals and brands to connect. This social media platform might guide you to believe that its usage is only for B2B companies. But this is not the truth. LinkedIn is overlooked by some businesses for their own marketing efforts. LinkedIn has many well-defined advantages over the most popular social media platforms like Twitter and Facebook. For B2B businesses, LinkedIn is clearly very powerful. It provides a great way to prospect and network. Also for B2C companies, LinkedIn has a lot of benefits. For now, LinkedIn only offers insights for…
