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digital marketing campaign

Important Metrics We Should Look At While Measuring A Digital Marketing Campaign

By Marketing

The endgame of digital marketing is to increase profits, but not every digital marketing campaign directly leads to getting you dollars. Some campaigns bring more visitors to the blog, while others simply raise awareness of your brand – in the long run, both help to increase profits. But, what about the short-term results? The bottom line is that every marketer needs to track the success of their digital marketing campaigns both in the long and short term. Measuring the efficiency of digital marketing campaigns is a vital part of an efficient, exciting and engaging marketing strategy. But many times marketers…

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social media analytics

Business Metrics Derived From Social Media Analytics

By Marketing

Social media was quite a novelty in the past, but today their importance is something that is no longer debated. Yes, most of the businesses have realized the true power of social media and they have accepted it as an indispensible part of their marketing and PR mix. According to Social Media Examiner’s report, marketers place very high value on social media marketing: 86% of marketers stated that social media is important for their business 89% of marketers stated that increased exposure was the number one benefit of social media marketing Social media is an extraordinarily effective marketing medium, but many businesses focus…

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