A few days ago I studied about Krugman’s three-exposure theory. And the outline of it is that people generally need to receive a message at least three times, in three different ways, in order to remember it. Wondering what Krugman’s theory is ?! It says that – people generally need to receive a message at least three times, in three different ways, in order to remember it. Well , “ Communikate et al ” knows and applies this theory all too well. And that’s why it is our Digital Ad Agency of the day. Communikate et al – is a South…
For a detailed post on the process, precautions, best practices & guidelines to choosing the right ad agency, click here. A Step-by-Step Guide to Selecting an Advertising Agency Selecting an Advertising Agency, especially for the first time, should not be an impulse decision. You should plan for a rigorous preparation process, to avoid wasting your time. Even before beginning the search, you need to think critically about what role a digital marketing agency would play into your business objectives. Whatever the reason – whether you’re planning for accelerated growth, redesigning your brand, or branching into new territories – it should…
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