We all know that content is the king in the world of SEO and online reputation establishment. Did you know that 88 percent of B2B marketers currently use content strategy as a part of their overall marketing master plan? Did you know that content marketing generates three times as many leads as outbound advertising efforts? Sixty-eight percent of people using the Internet spend time reading about brands that interest them. Eighty percent report that they appreciate learning about a company through the content that it creates. Why are all these numbers quoted in the beginning of this guide? They state…
