One of the most critical parts of marketing is determining which campaigns are driving maximum ROI (Return on Investments), but typical user behavior makes it very challenging to find a clear answer. Only when the marketers have this data is when they can meritoriously allocate their resources to acquire new customers, and strategize for future growth. This is one reason why many marketers are leveraging a new approach called – Marketing Attribution. What Is Marketing attribution? This is a practice which basically introduces a way to assign a value to every marketing channel that played a role in informing and…
