In 2020, the total spending on digital advertising in the US is all set to hit 113.18 billion dollars; this is double the amount from last 2 years (Source). Amazing isn’t it? Well, we are through Q2 and by now most of the businesses initiate planning their budget and marketing strategy for the coming year, i.e. 2018. With several technologies and platforms emerging every second, brands are surely having an exciting time leveraging the number of opportunities created by them to connect with existing and future consumers. However, in the digital marketing landscape, the key to succeed is by recognizing…
