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business intelligence

Improve Your Digital Marketing with Business Intelligence

By Ad Agency, Digital Marketing

Social media and search engine optimization are the pillars of digital marketing for both global as well as local companies. Popular social media networks like Facebook, Twitter, and Instagram are deluged with data.  More than 4.3 billion messages are posted each day on Facebook and over four million hours of videos are uploaded on YouTube daily. Digital marketers are turning to business intelligence tools to make good use of the data available on the internet. Using these tools, marketers can effortlessly analyze large volumes of data in a few minutes and convert the insights into comprehensive reports. In this article,…

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December 4, 2017
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digital marketing trends

10 Trends That Will Totally Transform The Digital Marketing Landscape In 2018

By Marketing

In 2020, the total spending on digital advertising in the US is all set to hit 113.18 billion dollars; this is double the amount from last 2 years (Source). Amazing isn’t it? Well, we are through Q2 and by now most of the businesses initiate planning their budget and marketing strategy for the coming year, i.e. 2018. With several technologies and platforms emerging every second, brands are surely having an exciting time leveraging the number of opportunities created by them to connect with existing and future consumers. However, in the digital marketing landscape, the key to succeed is by recognizing…

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October 11, 2017
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data-photo-large

Single Reporting And Ticketing – A Boon For Digital Marketing Agencies

By Marketing, Marketing Blogs

In this fast pace world, even digital marketers need an effective solution for their basic marketing needs like SEO analytics, sales rep, rank tracking, content marketing, etc. Using an all in one tool for each requirement might be the easier option but isn’t as effective. Agencies need something that can analyze all the factors deeply and provide a full proof report within a short span of time. Single reporting has an individual platform for each task needed by any marketing agency. From basic product payments to salaries of the employees, each matter needs to be tackled separately, and thus ticketing…

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September 15, 2017
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digital marketing campaign

Important Metrics We Should Look At While Measuring A Digital Marketing Campaign

By Marketing

The endgame of digital marketing is to increase profits, but not every digital marketing campaign directly leads to getting you dollars. Some campaigns bring more visitors to the blog, while others simply raise awareness of your brand – in the long run, both help to increase profits. But, what about the short-term results? The bottom line is that every marketer needs to track the success of their digital marketing campaigns both in the long and short term. Measuring the efficiency of digital marketing campaigns is a vital part of an efficient, exciting and engaging marketing strategy. But many times marketers…

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September 9, 2017
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digital marketing agency

Top 10 Traits Of A Good Digital Marketing Agency

By Ad Agency, Advertising, Marketing

Choosing a marketing agency to help in reaching their business goals and sales target might seem an easy task for several organizations; since there are limitless options available. But when it comes to hiring an online/digital marketing agency, the task becomes not-so-easy. Organizations that have already hired an agency or are looking to hire one will definitely understand that digital marketing agencies are far from being created equal. Though hiring a digital marketing agency can be an excellent investment for your organization; ending up with a wrong partnership can result you in long run loss. Thus it is extremely important…

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September 7, 2017
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