“The greatest value of data is when it forces us to notice what we never expected to see.” True that! When it comes to marketing, there are two things we know for sure. You have to do it. It costs money. Sometimes lots of money. Now, that cost might not matter so much if you’re, say, Coca-Cola who brings in little over $40 billion annually. But if you’re one of the small businesses across the world, then you probably don’t have a wealth of cash lying around to spend on marketing, which means every penny of your ad budget has…
